SparkPost Logo

Unleashing Lua

May. 23, 2012 / By Tom Mairs

Starting with Momentum Version 3.0, Message Systems has included an embedded copy of the Lua language in the bundle as a replacement for Sieve.

Read more
SparkPost Logo

Win Friends And Influence People With Lifecycle Messaging

Apr. 25, 2012 / By Tom Mairs

If the term “lifecycle messaging” means nothing to you then you’re not alone. Even to many people in the email marketing industry, lifecycle messaging is not a particularly well-developed topic, even though most marketers could benefit from a better understanding of it. So what is it and why should you care?

Read more
SparkPost Logo

Blurring Lines Between CRM & MSPs

Apr. 17, 2012 / By George Schlossnagle

The lines between what constitutes a CRM solution and what constitutes a marketing service provider (MSP) get blurrier all the time.

Read more

Tech Tips: Unleashing Lua

Apr. 1, 2012 / By Tom Mairs

Starting with Momentum Version 3.0, Message Systems has included an embedded copy of the Lua language in the bundle as a replacement for Sieve. For years Message Systems customers used Sieve as a policy engine to script actions based on message details, but Sieve, even in its modified Sieve++ form, is limited.

Read more
Jane Logo

Product Spotlight: Momentum for CRM

Apr. 1, 2012 / By John Pinson

Stepping in a new direction, Message Systems recently announced a new line of software solutions that extend and enhance the messaging capabilities of legacy CRM systems.

Read more

Email Permissions and Positive Engagement

Mar. 26, 2012 / By Dave Lewis

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

Read more
SparkPost Logo

Case Study: Infusionsoft

Feb. 28, 2012 / By John Pinson

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

Read more
SparkPost Logo

Preference Management in the Smartphone Age

Jan. 20, 2012 / By John Pinson

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to reach out and communicate with customers.

Read more
Vente Exclusive Logo

Mobile Payments are Heating Up

Dec. 12, 2011 / By David Weiss

No, credit cards aren’t going away any time soon, but consumers are finding it easier and easier to make credit card payments just using their phone. In May we first started hearing about Google Wallet, and I was a little surprised to learn that as of earlier this week one out of every four Starbucks card transactions was made using a mobile phone.

Read more
Ebates Logo

Getting Customer Service Just Right With SMS

Nov. 17, 2011 / By Bruce Nowjack

I’d argue that SMS has become the best communication channel for customer support interactions. With SMS text you can engage in conversation, but communicate at the pace you want. It can be done in spare moments and doesn’t require continuous attention – unlike a phone conversation where you can’t drop off for 30 seconds or a minute.

Read more
SparkPost Logo

Amazon Sees the Light on Multi-Channel

Nov. 7, 2011 / By Dave Lewis

It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging capability.

Read more
SparkPost Logo

To Enterprises and ESPs: A Warning

Oct. 18, 2011 / By Mike Hillyer

It’s time enterprises and ESPs get the memo: Now the bad guys are coming after you, too. Today’s most dangerous forms of messaging abuse are no longer the broad, indiscriminate attacks of the past, flooding ISPs with spoofed email in hopes that some would catch subscribers unaware.

Read more
SparkPost Logo

Shining Some Daylight on Lua

Oct. 3, 2011 / By John Pinson

Lua (“moon” in Portuguese) is a powerful, fast, lightweight, embeddable scripting language that is ideal for designing and managing advanced messaging processes.

Read more

Feature Story: Interact 2011: Wow

Sep. 1, 2011 / By John Pinson

If you joined us in San Diego last month for Interact 2011, then you know that the first-ever Message Systems user conference was a smashing success.

Read more