Email best practices, advice, tools, and industry trends for practical use.
The following describes how to configure Message Systems Momentum to send an email reply with a current image of my coffee pot when it receives an email with the words "Show My Coffee Pot" in the subject line. Why? Heck - why not? If we can do THAT, we can do anything!
Read more One of the highlights of last year’s conference was the keynote presentation by Techonomy’s David Kirkpatrick.
Read more mBlox's VP of worldwide sales, Brian Johnson, took a few minutes to explain why the Message Systems approach to multi-channel messaging is a "perfect fit," especially for larger organizations.
Read more Starting with Momentum Version 3.0, Message Systems has included an embedded copy of the Lua language in the bundle as a replacement for Sieve.
Read more TC Transcontinental's Matt Vernhout, director of delivery & ISP relations, discusses intelligent email solutions from Message Systems.
Read more If the term “lifecycle messaging” means nothing to you then you’re not alone. Even to many people in the email marketing industry, lifecycle messaging is not a particularly well-developed topic, even though most marketers could benefit from a better understanding of it. So what is it and why should you care?
Read more The lines between what constitutes a CRM solution and what constitutes a marketing service provider (MSP) get blurrier all the time.
Read more The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities.
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Starting with Momentum Version 3.0, Message Systems has included an embedded copy of the Lua language in the bundle as a replacement for Sieve. For years Message Systems customers used Sieve as a policy engine to script actions based on message details, but Sieve, even in its modified Sieve++ form, is limited.
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Stepping in a new direction, Message Systems recently announced a new line of software solutions that extend and enhance the messaging capabilities of legacy CRM systems.
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To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit
Read more It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.
Read more These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to reach out and communicate with customers.
Read more We're pleased to present Oleksiy Kovyrin as our first guest columnist for Tech Tips. This article originally appeared in Oleksiy's blog and he shared it in the Message Systems LinkedIn group, which is how we first learned about it.
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No, credit cards aren’t going away any time soon, but consumers are finding it easier and easier to make credit card payments just using their phone. In May we first started hearing about Google Wallet, and I was a little surprised to learn that as of earlier this week one out of every four Starbucks card transactions was made using a mobile phone.
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I’d argue that SMS has become the best communication channel for customer support interactions. With SMS text you can engage in conversation, but communicate at the pace you want. It can be done in spare moments and doesn’t require continuous attention – unlike a phone conversation where you can’t drop off for 30 seconds or a minute.
Read more It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging capability.
Read more It’s time enterprises and ESPs get the memo: Now the bad guys are coming after you, too. Today’s most dangerous forms of messaging abuse are no longer the broad, indiscriminate attacks of the past, flooding ISPs with spoofed email in hopes that some would catch subscribers unaware.
Read more Our personal success as marketers, the success of our individual companies and, indeed,our entire ecosystem for digital communication and commerce is predicated on one thing: trust.
Read more Lua (“moon” in Portuguese) is a powerful, fast, lightweight, embeddable scripting language that is ideal for designing and managing advanced messaging processes.
Read more It’s a good time to start showcasing some of the sessions and activities we’ve got planned for Interact 2011.
Read more There has been a great deal of talk in the email marketing industry recently about tuning for delivery and effective IP reputation management.
Read more Momentum features a configuration repository that resides on the Cluster Manager (CM). This allows Momentum server nodes to pull configuration updates every minute (from cron).
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If you joined us in San Diego last month for Interact 2011, then you know that the first-ever Message Systems user conference was a smashing success.
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