Email best practices, advice, tools, and industry trends for practical use.
Whether or not a business decides to go with on-premise infrastructure or use an ESP or SaaS application for managing email streams really depends on the size of the business, the volume and frequency of sending and the need for scalability.
Read more The IT Marketing Crash Course: How To Get Clients For Your Technology Business, is a must-have guide for all fledgling tech companies that are struggling to make their mark in this highly competitive and saturated market.
Read more Mobile has been in the news a lot recently, and no wonder. Studies are repeatedly serving up evidence that mobile is changing the way we consume information - right from the moment we wake up.
Read more Having trouble deciphering headers? Laura Rose from Message Systems Customer Success Team provides a quick guide to message headers that originate from Momentum.
Read more Email systems have grown increasingly complex since they first appeared in the early 1970s. The growth of the Internet (as measured by users of internet-enabled services) is largely responsible.
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Just over a year ago a group of the Internet’s biggest companies announced the Domain-based Message Authentication, Reporting and Conformance (DMARC) working group, an industry-based approach to combatting spam, phishing and other forms of messaging abuse.
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This week’s email marketing series has a Valentine’s Day slant as marketers sift through emails to find out what’s trending in the season where love is in the air. They tell you what they’re in love with… or not.
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We're kicking off a new feature on the blog: a "news of note" compendium of recent articles from around the Web on transactional messaging.
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In social media world, G+ now has the second most number of active users (343 million) after Facebook (693 million) demonstrating the power of product integration in driving adoption.
Read more Email guru David Daniel’s recently published white paper on the differing impact of marketing efforts based on email technology used is exciting to all marketers for a number of reasons. One of these reasons is that it provides a really in-depth look on the types of challenges marketers face.
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Last week’s biggest tech news was arguably from Facebook. Days before Tuesday’s announcement, the industry was buzzing with anticipation. Was Facebook going to launch a phone or a redesigned interface for mobile?
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Happy New Year readers! And may 2013 be a year of great success and happiness for all! A brand new year calls for brand new predictions. And an article that is currently trending on LinkedIn is one that can’t be ignored.
Read more Email marketing is without doubt, one of the most important channels for lead nurturing as evinced by a number of studies and research reports in recent times. It has also been argued that it serves as an important channel for lead acquisition although the jury is still out on that point.
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Don’t you just love the holiday season? There's always something new to celebrate. Now that Christmas is over, we’re all gearing up to ring in the new year in just four days!
Read more It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, corporations need to be mindful of how protective people are of personal privacy as that continues to be an emotional trigger point for online users.
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Last Wednesday was an exciting time for the world of email marketing - The Relevancy Group officially released results of a survey of more than 400 email marketing professionals on the effectiveness of email marketing solutions they deploy.
Read more A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?
Read more Mary Meeker of Kleiner Perkins unveiled her annual compendium of Internet trends and statistics last night, and it’s been getting a lot of attention – deservedly so – in the media and on Twitter throughout the past couple of days.
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Is Cyber Monday the worst day for a sale? A pertinent question in the season for shopping. And the answer lies with the nature of your business.
Read more Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.
Read more As the holiday season rolls around, retailers are scrambling to get their marketing act together and roll out the red carpet online to welcome season shoppers. - See more at: http://www.messagesystems.com/blog/retain-holiday-customers/#sthash.gx6L3NYX.dpuf
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By now, just about everyone in the email/messaging/Internet world has heard about Zachary Harris, the mathematician in Florida who uncovered the fact that Google corporate was using weak 512-bit encryption in its email...
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Four years ago, Message Systems had a single product offering in Momentum version 2. While this was a groundbreaking MTA, it was really built for the singular function of processing email very, very quickly. Momentum 2 stored a number of logs but had no local database and did not really need one.
Read more Myself and some of my colleagues will be hopping on planes headed for San Diego this weekend to begin the early preparations for Interact 2012: Engage! – The Second Annual Message Systems User Conference.
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