Deliverability Tips for Email

Part 1: Nine Deliverability Tips for Email Marketers

Mar. 1, 2022 / By Co Authors

To maximize your email investment, you need high deliverability. But getting there can feel like a major challenge. The truth is, you can get there and our team of deliverability strategists are here to help. We’ve compiled this series of deliverability tips for email marketers and today we’ll break down the first three of our nine

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Email should be accessible to those reading messages through touch with screen readers or Braille readers.

Best practices to make your email more accessible

Feb. 22, 2022 / By Snaedis Valsdottir

You’ve probably thought about diversity and inclusion at your company, especially from the perspective of hiring and employees. But have you thought about how inclusive your email content is? If you’re not following email accessibility best practices, you could be excluding 20% or more of your readers. Get your message to as many people as

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Email Privacy

Email Privacy Challenges Continue to Stress Marketers Out

Feb. 18, 2022 / By Koertni Adams

SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes – and 82% of leaders are actively preparing for those changes. But this isn’t exactly breaking news. We’re constantly hearing about iOS 15… Email opens are dead… Third-party cookies are next on the chopping block… Zero-party data is

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Valentine Roses Email Design

The Most Dramatic Blog Post Ever: Valentine’s Day 2022

Feb. 8, 2022 / By Lauren Stein

In this season of the Bachelor, we are fortunate enough to have an NFL player who has had a whopping zero minutes of playing time during his entire career. Clayton Echard is also the only Bachelor who hasn’t been in the spotlight yet and was not a fan favorite at all.  However, we’re not here

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Two paper planes fly from left to right. One is red signifying the types of trends worth following.

5 Email Marketing Trends You Should Be Into

Feb. 3, 2022 / By Elsbeth Russell

It can be hard to judge a trend worth adopting, and it’s no different when it comes to email marketing trends. In this post, we’ll break down five of the trends we think live up to the hype. Some trends speak to us immediately and we jump at the chance to try them out. Others

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Email customer privacy

Why increased customer privacy provides an opportunity for marketers

Feb. 1, 2022 / By Kieran Cooper

Editor’s Note: A version of this article originally appeared on Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly unlimited data, and data breaches, to more restrictions. However, all is not lost. Here’s why tighter customer privacy restrictions

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african american woman using laptop while sitting on chair in living room

Creating and Consuming SparkPost Webhooks

Jan. 27, 2022 / By Darren Smith

SparkPost’s real-time event webhooks are an incredibly valuable tool for senders to have data automatically pushed to their systems. This can drive downstream automation such as updating mailing lists, triggering automated email journeys, or populating internal dashboards. While the same event data can be accessed via the SparkPost UI using Event Search, or programmatically by

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Gmail prefetched images

Update on the Gmail App Prefetching Images

Jan. 25, 2022 / By Chris Adams

Gmail is Prefetching Images, Leading to Marginally Inflated Opens The recent changes with Apple Mail Privacy Protection had us wondering – where else is prefetching happening? While false opens come as no huge surprise, we have additional details around the limited set of circumstances in which Gmail is prefetching images in emails sent to Gmail

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A Day in the Life of a ​​SparkPost Technical Support Analyst

A Day in the Life of a ​​SparkPost Technical Support Analyst

Jan. 20, 2022 / By Sasha Malcolmson

Hello! My name is Sasha and I’m a Technical Support Analyst on the Frontline Support Team at SparkPost. We are a part of the greater support team and are all proud members of the Customer Success department. As technical support analysts, we are the frontline of customer support and primarily serve customers of the SparkPost

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