Upgrading to Momentum 4.4

Upgrading to Momentum 4.4

Dec. 2, 2021 / By Tom Mairs

Are you still running an older version of Momentum? In mid-October 2021, our Product Engineering team released Momentum 4.4 which includes some handy feature enhancements. A few highlights of the 4.4 release include: HAProxy support XFER support, for optimizing delivery to domains like orange.fr, cox.net, etc. at scale Scheduled Send support for REST injections FIPS

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Woman with hands over her heart feeling thankful

Why we’re thankful to be #emailgeeks

Nov. 23, 2021 / By Elsbeth Russell

The Thanksgiving holiday – and the end of the year in general – is often a time to reflect, and we’re no different at SparkPost. In thinking about what we’re thankful for, it’s not hard to list the positive attributes of the email community and email as a communication channel in general. Here’s a look

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SparkPost’s Deliverability Analytics Blocklist Impact Feature

A Deeper Look at SparkPost’s Deliverability Analytics Blocklist Impact Feature

Nov. 17, 2021 / By Tim Roy

One of the most innovative components of Sparkpost’s Deliverability Analytics is the Blocklist Impact feature. Even the healthiest sender occasionally ends up on a blocklist. This can create a lot of confusion since it’s often not clear which mailbox providers are using which blocklist and what is the resulting impact on deliverability and inbox placement.

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Industry Alert: Microsoft Complaints Artificially Increased

Nov. 3, 2021 / By Chris Adams

Seeing a high number of complaint alerts from Microsoft? You’re not alone. This is an industry-wide issue that Microsoft is aware of and is actively working on a resolution, but the fix may take some time. While they have indicated that senders should not see an impact on their reputation, we cannot rule out that

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SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

Nov. 1, 2021 / By Steve McElroy

Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability.  The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer.  Automatic seeding enables marketers and

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A collection of several years worth of AOL CD-ROM discs

A Look Back at 50 Years of Email

Oct. 29, 2021 / By Elsbeth Russell

Today, October 29, 2021, we’re celebrating 50 years of email. It’s hard to remember a time when email wasn’t a huge part of our collective consciousness but even just 30 years ago, email was still a strange concept for most. “What, do you write to it? Like mail?!” – Bryant Gumbel 50 years of Email

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Slack Engage Collaborate Enjoy

How SparkPost Builds Our Remote-First Culture with Slack

Oct. 21, 2021 / By Elsbeth Russell

“We only allow work-related Slack channels.” 🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩 How would you feel if you joined a new company and discovered that the use of Slack was limited to work-related conversation? When I joined SparkPost in August, it was quickly apparent that wouldn’t be the case. I was immediately welcomed to the team and directed to the

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Time Management Relax Breaks

The Art of Juggling Home Life vs Work Life

Oct. 13, 2021 / By Lauren Stein

Throughout the last year, the balance between working and finding personal time has completely shifted. Being in an office setting, then coming back home to relax and possibly spend time with your children/spouse has all changed in the blink of an eye. As a college student, taking a full class load, interning, and still having

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Competitive runners line up at a race starting line.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Sep. 24, 2021 / By Jess Hill

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence

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Apple Mail Privacy Protections

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive

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Pandemic Benchmarks

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

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Interns Overview Opinions Experiences

The SparkPost Interns: Ready to Tackle the World of Tech

Aug. 30, 2021 / By Lauren Stein

Intern: A student or trainee who works – sometimes without pay – at a trade or occupation in order to gain work experience. SparkPost Intern: A student who bestows the best opportunity to build their resumé, work and learn from incredible colleagues, make a difference within a company, collaborate across the company, and have a

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SparkPost Panel Data

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

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Creating an Email Design System in 5 Steps [Get the Guide]

Aug. 20, 2021 / By Matthew Parsloe

Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,

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Everything You Need to Know About Using GIFs in Email [Get the Guide]

Aug. 18, 2021 / By Harriet Howard

Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving

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Deliverability Analytics

#BetterTogether: The SparkPost Deliverability Analytics Origin Story

Jul. 22, 2021 / By Haley Solomon

When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether.  Our teams rallied around this vision and worked to enact this principle from

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Email Metrics

Streamline Customer Onboarding for Email Service Providers

Jul. 13, 2021 / By Darren Smith

Configuring an Intermediary Domain for DKIM  As an email service provider (ESP), there are many different priorities and considerations that you’re factoring – especially when starting out – and one of the most important is for your customers to have an easy onboarding experience. You want customers to successfully set up their integration with your

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Ransomware Attack Keseya Vendors

SparkPost Was Not Affected by the Kaseya Security Incident

Jul. 8, 2021 / By Jim Sipe

As you may have seen in the news, software vendor Kaseya has announced that between 800 and 1,500 businesses have been compromised by a ransomware attack connected to their business. Kaseya said in a statement that approximately 50 of its direct customers were breached in the attack but hundreds more were affected because many of

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Prime Day Emails Audience

2021 Amazon Prime Day Event Recap

Jul. 7, 2021 / By John Landsman

Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.

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Vault Security Storage PMTA

Better Secrets Management in PowerMTA

Jun. 30, 2021 / By Harold Vass

PMTA Now Has Vault Integration for DKIM Keys We’ve launched an integration with HashiCorp Vault so that you can safely store your DKIM keys outside of your config and behind an access-managed wall.  In practice, it looks like this:   This is useful for a lot of reasons, but it’s mainly about being able to

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SWAKS Simplicity Tools Configuration

How to Use SWAKS with SparkPost

Jun. 24, 2021 / By Jasdev Sran

Last year, we published a blog article that shows how to use the ubiquitous and very useful telnet tool to check an SMTP connection. The next step is to simplify the manual process by using an awesome “next level” tool (it refers to itself as the Swiss Army Knife of email) called SWAKS. This is

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German Deliverability Practices Providers

How to Get Better Delivery to German Mailbox Providers

Jun. 22, 2021 / By Tracey Crawford

Are you having difficulties getting mail delivered to German mailbox providers such as Web.de, Gmx.de, and T-Online.de?  If so, you are not the only one.  After pouring through postmaster pages and having many email conversations with support teams, here is what I have found to be the key items that you should pay attention to

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