Email best practices, advice, tools, and industry trends for practical use.
Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important. Roughly 80% of the US population uses email. The majority of email users check their email many
Read more
The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer Hi, I’m Samhita 👋 and I work as a Senior Technical Support Engineer on the Tier2 Email Support Team here at SparkPost, a MessageBird company. As part of ongoing personal enrichment, we are required to allocate some time during our workday
Read more
Almost a year ago, Tom Mairs, SparkPost’s director of customer success, wrote a mailer tool utilizing SparkPost APIs. In this post, I pick up where he left off. His tool allows for timed transmission of jobs, but what if we want to create our own dashboards and event logs? Perhaps I want to create a
Read more
When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and
Read more
Celebrating St. Patrick’s Day in your email marketing campaigns this year? We’ll break down why you might want to consider it if you aren’t already, and share some of our favorite St. Patrick’s Day email examples. But first, an Irish (Email) Blessing: May your boss’s approvals rise to meet you. May your subscribers adore you,
Read more
It’s no secret that I’m a big Ann Handley fan. So when I first pitched a campaign all about how to successfully write marketing emails, I knew we had to get Ann involved. After all, her newsletter Total Annarchy has been my favorite bi-weekly inspiration for years now. I’ve been responsible for writing marketing emails
Read more
Welcome to the third and final post in our series of nine email marketing tips for better deliverability – make sure your messages land in the inbox. If you missed either of our first posts, make sure to check them out before diving into today’s tips: Part 1 | Part 2 7) Utilize a preference
Read more
“What would you tell your younger self if you could go back in time and give yourself a piece of advice?” I recently posed this question to the women of MessageBird and in honor of International Women’s Day today, we’re sharing all that compiled wisdom and advice for women in tech with you! The women
Read more
In our last post, we broke down the first of nine deliverability tips email marketers need to make sure messages land in the inbox. We started with a clear signup/opt-in process, a welcome message/series, and an important look at the difference between delivery and deliverability. Today we’ll break down the next three email deliverability tips
Read more