Email best practices, advice, tools, and industry trends for practical use.
One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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Back in June, we initially reported about the upcoming changes in iOS 15. Since that time, there has been a lot of discussion, articles and webinars about the topic. There’s no doubt the iOS 15 Mail Privacy Protection changes are significant and will have a direct impact on how marketers track the success of their
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Empower your team to create better email You may have heard talk of Email Design Systems in the email marketing community lately. They’re a hot topic, and marketing teams are beginning to understand how they can transform the way teams create email – enabling them to do it at pace and scale with total confidence,
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Getting GIFs right in email Lots of marketers have started using more GIFs in email to engage with their audience and bring in a level of animation – which wasn’t previously possible. And whilst brands want to stand out in their subscriber’s inbox, GIFs help do exactly that by catching the reader’s eye through moving
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When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether. Our teams rallied around this vision and worked to enact this principle from
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Configuring an Intermediary Domain for DKIM As an email service provider (ESP), there are many different priorities and considerations that you’re factoring – especially when starting out – and one of the most important is for your customers to have an easy onboarding experience. You want customers to successfully set up their integration with your
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As you may have seen in the news, software vendor Kaseya has announced that between 800 and 1,500 businesses have been compromised by a ransomware attack connected to their business. Kaseya said in a statement that approximately 50 of its direct customers were breached in the attack but hundreds more were affected because many of
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Now well-entrenched and highly anticipated, this year’s Prime Day event was Amazon’s seventh. Amazon’s more than 120 million Prime members guarantee the event’s high visibility and reach. Prime Day was a mid-July event for its first five years, but in 2020 the pandemic pushed it back to October. This year’s event resurfaced on June 21-22.
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PMTA Now Has Vault Integration for DKIM Keys We’ve launched an integration with HashiCorp Vault so that you can safely store your DKIM keys outside of your config and behind an access-managed wall. In practice, it looks like this: This is useful for a lot of reasons, but it’s mainly about being able to
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