Jun. 28, 2019 By Matthew Slasten

Pride 2019 at SparkPost

Business Operations Administrator, Matthew Slasten, recaps how SparkPost celebrated Pride Month this year.

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SPF Record
Jun. 26, 2019 By Erica Weiss

What is an SPF Record?

Interested in implementing the Sender Policy Framework (SPF) but not sure where to start? Check out our guide to learn how SPF records work.

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success stories
Jun. 24, 2019 By Tom Mairs

Once Upon a Time in Email Land…

Director of Customer Success, Tom Mairs, shares some of SparkPost's customers' greatest success stories using our product.

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improve email deliverability
Jun. 21, 2019 By Sparky

17 Ways to Improve Email Deliverability

Here are 17 things you can do to increase the likelihood that your email message will get into your recipients’ inboxes, so they can open, click, and engage with you and your brand.

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Email Strategies MarTech
Jun. 19, 2019 By Craig Schumpert

5 Email Strategies MarTech Companies Need to Ditch

Read about five email strategies MarTech companies need to scrap, eighty-six, pink-slip, kick to the curb, or otherwise get out from under ASAP.

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FinTech Companies
Jun. 17, 2019 By Casey Martin

5 Email Missteps That FinTech Companies Need to Avoid

Study up on five all-too-common mistakes that many FinTech companies make when it comes to email but which you should be able to easily avoid.

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next MarTech email campaign
Jun. 14, 2019 By Craig Schumpert

5 Ways to Personalize your Next MarTech Email Campaign

Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer.

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email love languages
Jun. 12, 2019 By Erica Weiss

The Five Email Love Languages

Explore how to create a multifaceted email program that allows you to communicate with customers in their respective email love languages.

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retail banking
Jun. 10, 2019 By Erica Weiss

[Webinar] Retail Banking: How to Optimize the Customer Deposit Lifecycle

Join us on June 20th at 2:00 PM EDT, for a live discussion of the importance of personalization in the retail banking customer journey.

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