Email best practices, advice, tools, and industry trends for practical use.
“What would you tell your younger self if you could go back in time and give yourself a piece of advice?” I recently posed this question to the women of MessageBird and in honor of International Women’s Day today, we’re sharing all that compiled wisdom and advice for women in tech with you! The women
Read more
In our last post, we broke down the first of nine deliverability tips email marketers need to make sure messages land in the inbox. We started with a clear signup/opt-in process, a welcome message/series, and an important look at the difference between delivery and deliverability. Today we’ll break down the next three email deliverability tips
Read more
To maximize your email investment, you need high deliverability. But getting there can feel like a major challenge. The truth is, you can get there and our team of deliverability strategists are here to help. We’ve compiled this series of deliverability tips for email marketers and today we’ll break down the first three of our nine
Read more
You’ve probably thought about diversity and inclusion at your company, especially from the perspective of hiring and employees. But have you thought about how inclusive your email content is? If you’re not following email accessibility best practices, you could be excluding 20% or more of your readers. Get your message to as many people as
Read more
SparkPost’s recent global survey revealed that 74% of marketing leaders are concerned about impending email privacy changes – and 82% of leaders are actively preparing for those changes. But this isn’t exactly breaking news. We’re constantly hearing about iOS 15… Email opens are dead… Third-party cookies are next on the chopping block… Zero-party data is
Read more
In this season of the Bachelor, we are fortunate enough to have an NFL player who has had a whopping zero minutes of playing time during his entire career. Clayton Echard is also the only Bachelor who hasn’t been in the spotlight yet and was not a fan favorite at all. However, we’re not here
Read more
It can be hard to judge a trend worth adopting, and it’s no different when it comes to email marketing trends. In this post, we’ll break down five of the trends we think live up to the hype. Some trends speak to us immediately and we jump at the chance to try them out. Others
Read more
Editor’s Note: A version of this article originally appeared on B2BMarketing.net. Since the rise of data-driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days of seemingly unlimited data, and data breaches, to more restrictions. However, all is not lost. Here’s why tighter customer privacy restrictions
Read more
SparkPost’s real-time event webhooks are an incredibly valuable tool for senders to have data automatically pushed to their systems. This can drive downstream automation such as updating mailing lists, triggering automated email journeys, or populating internal dashboards. While the same event data can be accessed via the SparkPost UI using Event Search, or programmatically by
Read more
Gmail is Prefetching Images, Leading to Marginally Inflated Opens The recent changes with Apple Mail Privacy Protection had us wondering – where else is prefetching happening? While false opens come as no huge surprise, we have additional details around the limited set of circumstances in which Gmail is prefetching images in emails sent to Gmail
Read more
Hello! My name is Sasha and I’m a Technical Support Analyst on the Frontline Support Team at SparkPost. We are a part of the greater support team and are all proud members of the Customer Success department. As technical support analysts, we are the frontline of customer support and primarily serve customers of the SparkPost
Read more
Check out the top 2022 email benchmarks in this new, comprehensive report Email is hard. And effective. And fun! Basically, email rules. 👑 Our new report, Email in 2022, includes almost 50 pages all about why email rules – it turns out we had a lot to say. The report is broken out into three
Read more
Typically, over the course of a year, we all face challenges, pressures and setbacks in both personal and professional spheres. We can end up feeling emotionally drained, physically tired, and even negative towards those closest to us. This results in a noticeable detrimental impact in workplace productivity. This decline also seeps into our social lives,
Read more
Drum roll please… 🥁🥁🥁 SparkPost is Now ISO 27001 Certified SparkPost officially has an ISO 27001 certification for our corporate systems and cloud products. We’re proud to have long-term trust by some of the world’s biggest brands with sophisticated email programs, and this internationally recognized certification is the latest achievement in our ongoing dedication to
Read more
Here are 5 tips for integrating SMS into your email marketing campaigns, so you can deliver customers a consistent experience across communication channels.
Read more
The spam folder is the black hole of email marketing We’ve all been there. You worked tirelessly on an email campaign… Poured hours into messaging, design, testing, rendering tweaks, etc. And after all of that, results were abysmal. 😭 At first, you may not know why a campaign is underperforming. But then you spot it.
Read more
January is traditionally a month of cleansing, re-evaluation, and pretending that the 15th leftover turkey, cranberry and stuffing sandwich is still as amazing as the first. It’s also when people take to their inboxes to delete unread emails, remove superfluous ones and unsubscribe from marketing emails. This is called the ‘Great Unsubscribe’. But why? In
Read more
One of the common questions we hear from customers and prospects is “how can I connect SparkPost to Salesforce for notifications?” This quick how-to will walk you through the steps to integrate these two powerful tools. The first thing you should know is that there is no special magic or custom code required here. Everything
Read more
A widely used chunk of software code used to do logging on much of the internet called log4j has been identified as having a bug by the broader cyberspace community. Many companies across the world are working around the clock to find and patch the vulnerability in their systems that use log4j code in their
Read more
It’s the most wonderful time of the year, especially for email designs! Tons of creative energy and strategic thought go into the holiday season, as the email marketing sector tries to attract customers to their brands at a time of increased purchasing. In fact, December sees an average monthly household spending increase of 29% (according
Read more
We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively
Read more
Starting today, we’re rolling out an enhancement to the SparkPost Service Level Agreements (SLAs) that will result in better uptime and burst rates for customers. All customers will now enjoy a new 99.99% Uptime SLA. This is in addition to the Uptime SLAs that our Enterprise customers already enjoy. The new SLA covers a 5%
Read more
Email design is so much more than what you see in an email. It’s also the strategy that goes behind creating your emails before you build them, and the brand personality that resonates with your subscriber at each touchpoint. It’s also ensuring your reader gets a great experience, regardless of device preferences, accessibility needs, or
Read more
Shopping for the email geek in your life, or just want to support a fellow email geek this holiday season? Check out our Email Geek Gift Guide! Editor’s note: None of these links are affiliate links. The idea of this guide is to support email geeks who are makers and spread some holiday joy! For
Read more