Email best practices, advice, tools, and industry trends for practical use.
What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry organizations mobilizing to form task forces, etc. to address this challenge — DMA, ESPC, MAAWG, OTA, etc.
Read more There’s been a lot of ink spilled recently regarding data breaches among the email service provider community. Some comments I’ve found to be well-reasoned and constructive while others to be alarmist (even borderline irresponsible) or drilldowns on side issues that don’t really matter much at this point. But what concerns me most are the voices that minimize what’s happening.
Read more I participated in a lively exchange online with some email industry colleagues recently around the topic of improving deliverability through permission-based lists versus data management techniques, such as list hygiene. My contention was that for years the industry has been hung-up on the term ‘permission’ – single opt-in, confirmed opt-in, double opt-in, etc. But at the end of the day, does permission really matter?
Read more Many email marketers are unaware of the importance of message queuing to the successful delivery of their email. As a component of their messaging infrastructure, queuing is something that marketers typically defer to their IT department to manage. Yet, the reality is that queuing and the segregation of message streams can make the critical difference between the success and failure of a company’s messaging programs, and therefore, should be of concern to both the IT and marketing departments.
Read more A handful of articles in the British tech press earlier this week attracted a lot of attention in the email anti-abuse community because of issues raised about IPv6 potentially obsoleting certain spam-blocking techniques (see: http://www.theregister.co.uk/2011/03/08/ipv6_spam_filtering_headache/). While caution is warranted in the transition to IPv6, there’s no reason to panic.
Read more Some quick thoughts and impressions from the OMMA Global Show from last week in San Francisco….
Read more In the course of developing their recent white paper, "Preparing for Message Convergence," Dave Lewis and David Daniels adopted several terms to identify or describe certain new communications trends or concepts, including message convergence, device convergence and inbox convergence.
Read more
