Email best practices, advice, tools, and industry trends for practical use.
One of the common questions I am asked is whether Momentum can be configured to rotate logs on an hourly basis instead of on a daily basis. The answer is yes. Here's how!
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We just posted our new customer case study featuring ContactLab, a leading digital marketing services provider based in Rome. It’s an interesting read because ContactLab isn’t just an early adopter of Mobile Momentum, they’ve offered SMS text services for many years.
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The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.
Read more The Dollars and Sense of Message Convergence provides the business case arguments you’ll need to make sound messaging technology investments.
Read more We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.
Read more Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.
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SparkPost's Founder and CTO, George Schlossnagle, shares a short post based on his remarks at the beginning of the 2011 Deliverability Summit.
Read more My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities – those that take this unfortunate incident and an issue core to the well-being of our industry — customer trust — and twist them to their competitive advantage. Or try to, anyway.
Read more What I want to talk about here is how we move forward in addressing data security — more precisely, a framework for addressing the issue, not the particulars. First, I’m pleased to see various industry organizations mobilizing to form task forces, etc. to address this challenge — DMA, ESPC, MAAWG, OTA, etc.
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