Email Permissions and Positive Engagement

Mar. 26, 2012 / By Dave Lewis

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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Case Study: Infusionsoft

Feb. 28, 2012 / By John Pinson

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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Email Security Tips for Dangerous Times

Feb. 24, 2012 / By David Weiss

Over the last five years, U.S. banks and corporations lost about $15 billion to cybercrime. BtoB magazine offers tips on safe and secure messaging, your first and best defense against today's cyberattacks.

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Toward More Secure Messaging: 8 Points for CMOs

Feb. 14, 2012 / By Barbara Burlington

These are the things that worry me if the breaches continue. They jeopardize our ability to generate revenue and build customer relationships as CMOs, putting our individual and collective success at serious risk.

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Notes from OMS – Named Account Marketing

Feb. 8, 2012 / By John Pinson

I’m in San Diego this week with Barbara Burlington, our Director of Marketing Communications, for the Online Marketing Summit. Yesterday was the first full day of the conference, and I was impressed with the number of high quality sessions going on.

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Preference Management in the Smartphone Age

Jan. 20, 2012 / By John Pinson

These issues of preference management have morphed and expanded over time as social media, smartphones and proliferating message channel choices have created so many more opportunities for businesses to reach out and communicate with customers.

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