Tech Tips: Unleashing Lua

Apr. 1, 2012 / By Tom Mairs

Starting with Momentum Version 3.0, Message Systems has included an embedded copy of the Lua language in the bundle as a replacement for Sieve. For years Message Systems customers used Sieve as a policy engine to script actions based on message details, but Sieve, even in its modified Sieve++ form, is limited.

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Product Spotlight: Momentum for CRM

Apr. 1, 2012 / By John Pinson

Stepping in a new direction, Message Systems recently announced a new line of software solutions that extend and enhance the messaging capabilities of legacy CRM systems.

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Email Permissions and Positive Engagement

Mar. 26, 2012 / By Dave Lewis

To me, the more important principal is positive engagement: if you’re communicating an offer or information that’s relevant to that customer, then permission is implicit

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Case Study: Infusionsoft

Feb. 28, 2012 / By John Pinson

It used to be that marketing automation and customer relationship management (CRM) solutions were available only to big companies with seven-figure IT budgets, but Infusionsoft is changing that.

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