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Adaptive Delivery® and ISP Relations

Jun. 22, 2011 / By Kate Nowrouzi

The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.

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Adventures at the Deliverability Summit – Part 1

Jun. 7, 2011 / By John Pinson

Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.

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At the Deliverability Summit…

Jun. 6, 2011 / By George Schlossnagle

SparkPost's Founder and CTO, George Schlossnagle, shares a short post based on his remarks at the beginning of the 2011 Deliverability Summit.

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Right and Wrong Lessons From Recent Data Breaches

Apr. 26, 2011 / By Dave Lewis

My friend Ken Magill has been right to call out some of the over-the-top (arguably stupid) assertions made around the Epsilon breach. But there’s another category of statements that offend my sensibilities – those that take this unfortunate incident and an issue core to the well-being of our industry — customer trust — and twist them to their competitive advantage. Or try to, anyway.

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Breaches and Consequences: Thoughts On A Way Forward for the Email Community – Part 1

Apr. 18, 2011 / By Dave Lewis

There’s been a lot of ink spilled recently regarding data breaches among the email service provider community. Some comments I’ve found to be well-reasoned and constructive while others to be alarmist (even borderline irresponsible) or drilldowns on side issues that don’t really matter much at this point. But what concerns me most are the voices that minimize what’s happening.

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