Propelling Real-Time Commerce with Data-Driven Email

Do Email Benchmarks Vary By Region?

Jan. 4, 2013 / By Angela Cheong

Happy New Year readers! And may 2013 be a year of great success and happiness for all! A brand new year calls for brand new predictions. And an article that is currently trending on LinkedIn is one that can’t be ignored.

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Three Reasons Why Email Marketers Turn To In-House Email Solutions

Dec. 31, 2012 / By Angela Cheong

Email marketing is without doubt, one of the most important channels for lead nurturing as evinced by a number of studies and research reports in recent times. It has also been argued that it serves as an important channel for lead acquisition although the jury is still out on that point.

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Email Marketing – Factors that influence open rate

Dec. 21, 2012 / By Angela Cheong

It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, corporations need to be mindful of how protective people are of personal privacy as that continues to be an emotional trigger point for online users.

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Three Email Marketing Metrics You Need To Measure

Dec. 18, 2012 / By Angela Cheong

Last Wednesday was an exciting time for the world of email marketing - The Relevancy Group officially released results of a survey of more than 400 email marketing professionals on the effectiveness of email marketing solutions they deploy.

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