Recommended Reading: News On Smartphone Adoption from the Pew Internet & American Life Project
We’ll be publishing a report in the next week or so based on original research we conducted along with our public relations firm, Atomic PR.
Read more
Product Spotlight: Message Scope
Our unique new introspection tool Message Scope launched in April. Designed for both telecom carriers and enterprises, Message Scope provides clear visibility into digital messaging operations, so you can effectively answer any questions that might arise around spam incidents, lost or delayed email or text messages, or other message-related problems.
Read more
Tech Tips: Hourly Log Rotation: You Can Make It So
One of the common questions I am asked is whether Momentum can be configured to rotate logs on an hourly basis instead of on a daily basis. The answer is yes. Here's how!
Read more
New Case Study — ContactLab Goes Multi-Channel on a Single Platform with Mobile Momentum
We just posted our new customer case study featuring ContactLab, a leading digital marketing services provider based in Rome. It’s an interesting read because ContactLab isn’t just an early adopter of Mobile Momentum, they’ve offered SMS text services for many years.
Read moreAdaptive Delivery® and ISP Relations
The goal of any email marketer is to get email delivered to inbox and not get blocked at the ISP gateway or diverted to the spam folder. What makes this so challenging is the very high volume of spam traffic on the Internet, and the spam filters put in place by ISPs. But while priority #1 for email marketers is getting messages to the inbox, ISPs have far different priorities.
Read moreThe Dollars and Sense of Message Convergence
In the first whitepaper in the Message Convergence series, Preparing for Message Convergence, David Daniels and I put forth the rationale for Message Convergence. We spoke of the new communication norms — individualized, cross-channel, real time, interactive, increasingly mobile and customer controlled — and how they’re altering the ways companies and customers engage with each other.
Read more
Adventures at the Deliverability Summit – Part 3
We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following.
Read more
Adventures at the Deliverability Summit – Part 1
Great session yesterday at the Deliverability Summit, with a bigger than expected turnout. Kudos to Barry Abel, Carrie Scott and Mike Hillyer for hosting and presenting, and to George Schlossnagle for leading the expert panel.
Read more
At the Deliverability Summit…
We held our Deliverability Summit earlier today, and had a great turn out – probably around 45 or 50 clients, friends and industry colleagues on hand. We’ll have more about the event later, but I just wanted to quickly share a short post based on my remarks at the beginning of the event. In looking at deliverability, my relatively external viewpoint is that the job of deliverability folks basically boils down to two types of activities - the proactive and the reactive.
Read more
