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Email Wins Hands Down

May. 30, 2013 / By Angela Cheong

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence.

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10 Killer Tips for an Effective Email Marketing Campaign

May. 21, 2013 / By Angela Cheong

Every now and then, we find ourselves confronted by genius in the form of exceptional and effective email marketing. Among the masses of promotional email that throng my mail box, Kobo’s email campaigns stand out – and for good reason.

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Email Frequency – When Is More Better Than Less?

May. 16, 2013 / By Angela Cheong

A recent eConsultancy email marketing census showed that 55% of respondents attributed more than 10% of their total sales to the email marketing channel. Given the importance of email in procuring revenue, recent debate has risen over the frequency of email sending.

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Solving The Email Problem

May. 16, 2013 / By John Pinson

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

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Don’t Be Phish On The Menu

May. 13, 2013 / By Angela Cheong

Increasingly sophisticated scams have found their way to our inboxes in recent months. With scammers upping the ante when it comes to cybercrime, it’s important to stay vigilante and implement the latest tactics in email security including DMARC, DKIM and SPF.

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