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Solving The Email Problem

May. 16, 2013 / By John Pinson

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

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Don’t Be Phish On The Menu

May. 13, 2013 / By Angela Cheong

Increasingly sophisticated scams have found their way to our inboxes in recent months. With scammers upping the ante when it comes to cybercrime, it’s important to stay vigilante and implement the latest tactics in email security including DMARC, DKIM and SPF.

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3 Steps to an Effective Multi-Channel Strategy

May. 2, 2013 / By Angela Cheong

Aside from some good old-fashioned planning, it’s important to keep in mind the following when coming up with a multi-channel strategy that underscores customer support and engagement.

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Hygiene Matters. Keep Your Email Lists Clean.

May. 2, 2013 / By Angela Cheong

Take a leaf out of the book of healthy living and apply it to your email lists. Just like you need to detox your body every now and then, email lists need to be audited for quality control.

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This Week – Boring, Stale and Mistaken

Apr. 19, 2013 / By John Pinson

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve the problem of messages that show up in multiple places.

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