Partnering With Ongage To Deliver Relevant and Timely Triggered Email

Sparky
Sep. 30, 2015 by Sparky

When emails are timely and relevant, studies show that they receive a 355% higher response rate. It’s a fact that SparkPost, the industry leader in email deliverability, ensures your messaging gets to the inbox. By teaming up with Ongage, SparkPost.com customers have the ability to set up triggers to send timely, relevant email to the right people at the right time.

By using Ongage and SparkPost.com, you can specify when a customer receives an email for a certain event, such as birthdays or after purchase, for example. When those triggers come up, emails can be automatically sent. The ability to automate drip or waterfall programs, in which a series of emails are sent over time, provides engagement that’s almost effortless (apart from the setup).

Ongage as a front end for SparkPost.com provides users valuable additional features, which include event-driven campaign management, recipient list management, and segmentation tools that provide insight into profile info, geo-location, website activity, and purchase history.

Users can leverage post click conversion analysis such as sign-ups, shopping cart activity, and purchases per email campaign. With this level of granularity, decisions about future email messaging, segmentation, and timing can drive increased engagement.

OngageAnalytics

Ongage, like SparkPost.com, is fully API-based. By integrating Ongage with additional third-party data providers, you can simplify your email delivery operation by sending one email that is dynamically populated with data for several different audiences. Each audience receives an email with relevant content for their needs.

Ongage offers a free trial, so why not try it out with SparkPost.com? To learn more about setting up Ongage to integrate with SparkPost.com, see Ongage’s SparkPost Setup Tutorial as well as our Support Center page on how to set up SparkPost to work with Ongage.

 

Related Content

SaaS Email Onboarding: How to Build Momentum Towards Conversion

SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion.

read more

The Bayesian Logic in SparkPost’s A/B Testing API

Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.

read more

How to Improve Your Email Accessibility

Mark Robbins of Rebel shares his perspective on how brands should be thinking about email accessibility and assistive technology in their campaigns.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend