When emails are timely and relevant, studies show that they receive a 355% higher response rate. It’s a fact that SparkPost, the industry leader in email deliverability, ensures your messaging gets to the inbox. By teaming up with Ongage, SparkPost.com customers have the ability to set up triggers to send timely, relevant email to the right people at the right time.
By using Ongage and SparkPost.com, you can specify when a customer receives an email for a certain event, such as birthdays or after purchase, for example. When those triggers come up, emails can be automatically sent. The ability to automate drip or waterfall programs, in which a series of emails are sent over time, provides engagement that’s almost effortless (apart from the setup).
Ongage as a front end for SparkPost.com provides users valuable additional features, which include event-driven campaign management, recipient list management, and segmentation tools that provide insight into profile info, geo-location, website activity, and purchase history.
Users can leverage post click conversion analysis such as sign-ups, shopping cart activity, and purchases per email campaign. With this level of granularity, decisions about future email messaging, segmentation, and timing can drive increased engagement.
Ongage, like SparkPost.com, is fully API-based. By integrating Ongage with additional third-party data providers, you can simplify your email delivery operation by sending one email that is dynamically populated with data for several different audiences. Each audience receives an email with relevant content for their needs.
Ongage offers a free trial, so why not try it out with SparkPost.com? To learn more about setting up Ongage to integrate with SparkPost.com, see Ongage’s SparkPost Setup Tutorial as well as our Support Center page on how to set up SparkPost to work with Ongage.