Multi-Touch Campaigns: The Art of Blending Email, Social, SMS and Push

Stacey Goff-Johnson
Jul. 19, 2017 by Stacey Goff-Johnson

Make Every Message Count with Multi-Touch Campaigns

People are receiving more email now than ever before. Personally, some days I can receive upwards of a hundred (or more) emails, and that’s just in my work inbox. And I’m sure I’m not alone. As a marketer, I know the value of email – but I also know there is no quicker way to turn off a customer or a prospect than by sending them too much email or email that is not relevant to them.

While some maintain that email is a ‘dead’ channel, the truth is that email is a critical component for any company’s demand generation strategy. But as important as email is, the answer is not to send more email, but to send ‘smarter’ email. Enhanced targeting and personalization are great ways to ensure you are getting more bang for your email buck. However, when it comes to communicating to your customers and prospects, can you do even more?

In today’s market, we are no longer limited to strictly using email to reach our audience – our communications channels now include dynamic content websites, social posts, SMS and more.

The key to maximizing the reach to your audience is not choosing one channel over the other, but to combine channels and create a truly integrated, multi-touch campaign.

Join Us

Please join us on July 25th for “Make Every Message Count: The Art of Blending Email, Push and SMS”.  We will discuss how you can create an automated, personalized approach to your marketing with our partner, Mautic. For those new to multi-touch campaigns, we’ll cover the basics. For more advanced marketers, you’ll walk away with tips to maximize the effectiveness of your existing programs and strategy.

You won’t want to miss this! Get the Recording for Make Every Message Count: The Art of Blending Email, Push and SMS.

-Stacey Goff Johnson
Senior Manager, Demand Generation

Make every message count

Related Content

6 Valentine's Day Cards for the Email Geeks in your Life

We’ve put together 6 Valentine's Day cards with tasteful copy and graphic design so all you have to do is just download and send to your email geek.

read more

How to Create a Seamless Omni-Channel Marketing Program with MessageBird and SparkPost

Learn how our partnership with MessageBird provides enterprises with a solid path to enhance customer experience by employing the best technology available.

read more

Dating Apps and Triggered Email: It’s a Match!

Check out how dating apps like Tinder, Hinge, and Coffee Meets Bagel use app-generated email to simplify and streamline their users’ love lives:

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Now

Send this to a friend