Message Systems Hosts CASL Webinar, Publishes New Content On Data-Driven Email Marketing, Issues Research Report

John Pinson
Dec. 23, 2014 by John Pinson

New publications, survey and web events provide insights into shifting consumer messaging preferences, debunks CASL myths and more

SAN FRANCISCO, CA – December 23, 2014 – Message Systems, the global leader in email infrastructure software for cloud-based businesses and large enterprises, recently hosted a webinar entitled, “CASL Myths: How to Legally Send Email to Canada.” Featuring Shaun Brown, partner at nNovation, Matt Vernhout, chief privacy officer at Inbox Marketer, and Autumn Tyr-Salvia, director of standards and best practices at Message Systems, along with moderator Patrick Gorman, senior editor at Chief Marketer, the panel debunked many misconceptions about sending email to Canada and addressed the most commonly believed myths about CASL, Canada’s anti-spam law.

In late November, Message Systems released the results of a survey it had conducted with a consumer audience to uncover preferences and opinions regarding transactional notifications. In a blogpost entitled, “Survey: Email Still Reigns for Notifications, Message Systems Vice President of Corporate Communications Barbara Burlington presented findings showing that email is the preferred channel for initiating communication with brands for non-emergency customer service issues, with a plurality of 32 percent of respondents choosing email, with the choice of phone not far behind at 29 percent.

The comprehensive technology white paper, “What Sets Momentum Apart,” has been expanded and updated with new sections and material on features and capabilities that were added to the flagship platform with the release of Momentum 4 earlier this year. Readers will find authoritative information on Momentum’s analytics tools, a deep-dive into the platform’s message origination features, details on the Supercharger multi-core server support module, new information on mobile push capabilities and updates on the Adaptive Email Network.

Finally, Message Systems CMO Steve Dille and Mike Gualtieri of Forrester Research recently hosted the webinar, “The Do’s and Don’ts of Data-Driven Email Marketing,” which presented findings that while 78 percent of marketers today believe that data-driven marketing is key to new growth, many still operate their email channel with little or no insight into what today’s recipients really want.

“This webinar will be of interest to anyone looking to harness the power of data to create more personalized, relevant and valued messages and content for their customers,” explained Mr. Dille. “I encourage marketers and email professionals everywhere to take advantage of the great content we produce here at Message Systems to optimize their programs and advance their professional development.”

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