On my first day at SparkPost just over a year ago, my boss told me the team wanted to print a Pride t-shirt for employees and asked if I could design something. To be honest, I didn’t really expect to do any work on my first day, but I jumped at the opportunity.
It was the eve of the most colorful month of the year and corporations were already washing their logos with a rainbow mask in support of LGBTQ+ rights. Erica, the Social Media Queen, was planning a well-rounded internal celebration and I wanted to ensure the design was more than simply a rainbow behind our logo.
I quickly mocked up a few designs and sent it off to my team to vote. We all liked the first one the best and, long story short, the Pride t-shirt quickly became one of the most beloved pieces of swag within the company. I, brand new to SparkPost, was welcomed with a wave of photos on Slack of employees proudly wearing my design.
I wanted to design something fresh this year and not just because making rainbow graphics is really fun for a designer. As we know, in a COVID-19 world, Pride parades are cancelled, and in-person corporate inclusivity programs are at a halt. While no design can make up for those things, it was important to me to convey connection in my design.
I chose to incorporate a pattern that elicits connectivity with concentric lines and curves. It also resembles a topographical map, a nod to our shared experiences in a time when we have to be apart. We can’t celebrate Pride in person this year, but we are more connected than ever. Whether you’re part of the queer community or an ally, I think we can all appreciate a little celebration right now for how far LGBTQ+ rights have come.
Additionally, I also created assets for the #emailgeeks community so you can celebrate Pride month in style with a cover image for all of your social media profiles and a zoom background.
That said, there’s so much more to do. With no parades and zero in-person corporate initiatives for queer inclusivity this June, you can still make an impact. Here are some LBGTQ+ organizations you can consider donating to this June and year-round:
Happy Pride Month!