By Kim Matz & Kate Nowrouzi
Message Systems’ Adaptive Delivery® solves the ongoing deliverability management issues faced by Email Service Providers (ESP) today.
It’s the only solution that monitors temporary failure codes, hard bounces and spam complaint rates, and automatically manages your traffic flow. Adaptive Delivery slows traffic when a receiving domain returns warning messages or bounce and complaint rates rise. When warning indicators lower, Adaptive Delivery slowly and automatically raises traffic rates. Over time, Adaptive Delivery builds the traffic volume the receiver is willing to accept. Momentum ensures issues with one domain do not impact the rest of the traffic by managing traffic to each receiving domain independently via the most sophisticated and comprehensive queue management and traffic shaping capabilities that are core to our solution.
Here’s an example of an alert generated by Adaptive Delivery:
The alert pertains to:
Trigger: 421 4.7.0 [TS01] Messages from 255.225.255.255 temporarily deferred – 255.225.255.255;
Action: adjusting throttle down
The system provides SMTP notifications to staff members when conditions are met that warrant human involvement. Not every bounce or deferral requires immediate attention – understanding the difference between normal delays and critical blocks is key to off-loading manual monitoring duties from already overloaded staff… only Adaptive Delivery can do this.
Without Adaptive Delivery, ESPs leave money on the table and their very valuable deliverability team spends time on reactive tasks like:
- Updating bounce definitions;
- Monitoring hard & soft bounces;
- Monitoring Feedback Loops for complaint spikes;
- Adjusting throughput, connection rates and throttling to comply with ISP requirements; or,
- Creating and executing ramp up/warm up plans to build positive reputation on new IPs.
Only Message Systems’ Adaptive Delivery allows them to focus on strategic projects that drive serious revenue.
Watch the video below to see how some of our clients have benefited from using Adaptive Delivery.
About The Authors:
Kim Matz is VP of enterprise sales, US East at Message Systems. An experienced technology industry executive, Kim heads up Message Systems’ email services provider practice, working with many of the largest ESPs in North America. Kim writes frequently on issues and trends in the ESP space.
Kate is director of Product Policy at Message Systems. A recognized authority on email deliverability and anti-spam practices for the past 14 years, Kate worked for many years on the anti-abuse team at AOL and was also a network engineer at the pioneering ISP UUNet/ Verizon Communications (credit proulx). Kate is a member of M3AAWG and OTA and continues to be an active voice in the worldwide messaging community.
Want to find out more about what Adaptive Delivery can do for your business? Download our free white paper on Improving Delivery & Reducing Costs Through Automation!