We are excited to announce the launch of our brand new video series: Subscribe to This. Subscribe to This was meant to be an interview series, in which Director of Strategic Insights, April Mullen, would go out on the road to interview the most interesting people in the email ecosystem. Well, obviously things changed and April isn’t out on the road holding these awesome interviews but instead is chatting with email experts from the comfort of her home office in St. Louis, Missouri. While the format we envisioned has changed slightly, the insights garnered from these casual chats are even better than what we could have hoped for!

In episode #01 , April sits down with the President and Co-Founder of Women of Email, Jen Capstraw. April, who is another Co-founder of Women of Email, and Jen go way back making this episode the perfect introduction into the series’ relaxed, conversational style. April and Jen chat about what it was like to start Women of Email, and the rapid success the organization had from the get-go. Jen also gives insight into how women in the professional sphere can invest in themselves to level-up, advice that is certainly pertinent but not limited to a female audience. From there, Jen gives details on advancements in email interactivity in the form of AMP for Email. As an email professional with over 20 years of experience, Jen has observed tons of email trends, and gives her candid yet descriptive take on the importance of AMP for Email. If you’re looking for everything from career advice to trend forecasting, this is the episode for you! 

The second episode of Subscribe to This features Owner and Director of eFocus Marketing, Kate Barrett. With over 13 years of experience, and a published book on email marketing to boot, Kate is no doubt one of the most interesting people working in email today! In this episode, Kate explains why B2C companies are her “favorite child” when it comes to email marketing. She also explains why she sees the uncertainty we’ve experienced in 2020 due to COVID-19 as an opportunity for smaller businesses to take advantage of digital channels. Finally, Kate covers how she got into marketing in the first place. Tune into episode #02 of Subscribe to This to hear Kate’s email expertise firsthand.

All episodes of Subscribe to This, end with April’s favorite final question: What do you subscribe to? To learn just which email programs Jen and Kate find to be worthy of a subscription give our new video series a watch! And, don’t’ forget to Subscribe to This! 

~ Erica

P.S. Can’t get enough of Subscribe to This? Check out the other video content available in our brand new Videos hub!