My colleague Tom Mairs and I have both run pieces on the blog recently (here and here) about why maintaining good relations with ISPs is so important to your deliverability rates. There’s a lot of good advice in both of those pieces, but they only begin to tell the deliverability story. At the upcoming Interact2011 conference, I’ll be leading a session on Mastering the Technology of Deliverability.
A commonly held position here at Message Systems and throughout the email community is that there’s no single magic bullet for overcoming deliverability issues. We also know that getting messages to the inbox with consistency and reliability is an ongoing challenge for every email marketer.
During my Interact session I’ll explore the eight key steps for improving your email performance. I’ll also review the techniques that provide for sustained delivery success: reputation, segmentation, authentication, frequency and cadence. Just as importantly, we’ll take a look at the technologies that can support your best practices. The session will cover:
- Email deliverability do’s and don’ts
- Whitelisting basics and how to avoid blacklisting
- Working with ISPs and how they filter mail
- Resolving blocks and keeping subscribers happy
If you’re a marketer, postmaster or work in email operations and support, please consider joining us!