With just two months to go before the event, we’re deep into the planning stages for Interact 2012. One the high points from last year’s event was the keynote presentation from Techonomy’s David Kirkpatrick. An astute observer of the tech industry, David early on understood the importance of Facebook, and got direct access to the company’s founders to write his definitive account of the company, The Facebook Effect. In his speech, David talked primarily about the ways Facebook evolved as a business, and how it’s shaping society and attitudes toward privacy. But he also had some interesting things to say about how social media is changing business-to-consumer relations. Here’s a short video from a conversation David and I had after his talk.
The behavioral changes in communication being pioneered by Facebook and Twitter and LinkedIn and Fourquare and some of those companies are inevitably going to affect the way every business has to operate.