Interact 2013 – The Digital Messaging Industry Conference Is Here!

Angela Cheong
Oct. 9, 2013 by Angela Cheong

It’s here!

The long awaited date has finally arrived. It’s the first week of October and we’re at Interact 2013 – The Digital Messaging Industry Conference in San Diego at the Paradise Point Resort & Spa!

To kick off the festivities, guests were treated to a welcome reception on Monday evening where everyone got to mingle and catch up with each other over cocktails and hors d’oeuvres.

CEO George Schlossnagle, CTO Alec Peterson, SVP Marketing Steve Dille & SVP International Sales Dain McCracken started the 3-day conference off bright and early with the keynote session where they talked about digital messaging trends and Message Systems’ future focus on mobile and cross-channel.

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Other highlights of Day 1 included sessions by Dan Bolland from Barclays on Big Data, Matt Vernhout from Inbox Marketer on Customer Engagement, The History of Spam by Autumn Tyr-Salvia from Marketo and last but not least, Josh Aberant from Twitter on Email-Based Network Digests.

Following a sumptuous dinner at D Bar, we started Day 2 of Interact 2013 with a platinum address from John Arnold, Head of Product Marketing for Return Path where he spoke on data and insights.

Next up was the highly anticipated ISP panel comprised of John Scarrow from Microsoft, Lachlan Maxwell from AOL, Olga Gavrylyako from Google and Severin Walker from Comcast. Moderated by Josh Aberant from Twitter, the ISP email postmasters addressed issues ranging from the priority inbox, email authentication, IPv6, among other pressing email issues of the day.

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Other speakers on Day 2 included Dennis Dayman from Oracle Eloqua who spoke about privacy by design, Stacy Adams who shared fascinating insights on push & SMS from a Millward Brown study, Greg Kraios from 250ok and Matt Vernhout from Inbox Marketer who talked about deliverability and high volume sending, Getty Sarno and Daryl Berver who covered personalized messages and Craig Spiezle from Online Trust Alliance who addressed the issue of data loss incident planning.

Throughout the conference, customers provided glowing accounts of Momentum and Adaptive Delivery® citing how Message Systems technologies were able to make their lives as email marketers easier.

We’ll have more detailed posts and updates on the above sessions and those from Day 3 too, so watch this space or follow our live event coverage on Twitter with the hashtag #msinteract to keep up with all the action at Interact 2013 – The Digital Messaging Industry Conference!

Based off commissioned research by Forrester, the TEI white paper provides a framework for business to evaluate the potential financial impact of investing in Momentum.

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