How to Create a Seamless Omni-Channel Marketing Program with MessageBird and SparkPost

Silvana Theodoropoulou
Feb. 13, 2019 by Silvana Theodoropoulou

Here’s a fact: 15 years ago, the average consumer typically used two touch-points when buying an item and only 7% regularly used more than four. Today though, consumers use an average of almost six touch-points, with nearly 50% regularly using more than four. And they expect the same rich experience during all interactions with a brand.

Delivering that experience is not as easy as it sounds. Many companies are off message with their customer service; while consumers are well aware of a brand’s shortcomings. In fact, a Zendesk study showed that 87% believe that brands need to work harder to create a seamless customer experience. And while email remains the king of ROI, businesses across the globe are looking for ways to unify and enhance company-customer interactions and ensure a high level of service for consumers.

They need look no further. Yesterday, we announced a strategic partnership agreement with MessageBird to extend the communications channels available to businesses. MessageBird is the cloud communications platform that has been connecting companies to their customers on billions of devices since 2011. As part of the agreement, SparkPost will extend the MessageBird cloud communications platform to our customers, while MessageBird further extends its omnichannel capabilities by making SparkPost email available via its popular Programmable Conversations API.

This agreement provides enterprises with a solid path to enhance customer experience by employing the best technology available; both MessageBird and SparkPost are leaders in their respective markets, with proven experience at helping businesses reach their business objectives.

Through our partnership with MessageBird, we can offer businesses seamless access to an even broader range of communications solutions to enhance customer engagement. Our customers can now leverage the highly scalable MessageBird platform to send messages with unrivaled speed and reliability anywhere in the world. Conversely, MessageBird adds the ability to send email via its popular Programmable Conversations API, which unifies customer interactions across multiple channels into a single conversation thread. The partnership with SparkPost provides businesses with a complete omnichannel experience that includes the highest email deliverability possible by the world’s most popular email solution.

Why should companies consider this? Here’s three good reasons:

  • Customer retention: Companies with strong omnichannel engagement strategies retain 89% of their customers (Invesp).
  • Increased customer value: Omnichannel customers have a 30% higher lifetime value than those who shop using only one channel (IDC).
  • Increased revenue: People are willing to pay up to 15% more for a great consumer experience (PwC).

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