It’s no surprise that LinkedIn has become the go-to social network for professionals over the last several years growing from 60 million members in late 2009 to 277 million members today. Whether you are looking to build out your professional identity, engage with your professional network or search for potential job opportunities, chances are you have logged into LinkedIn recently.
As LinkedIn continues to grow and mature, so do its offerings. Over the past year, LinkedIn has transformed itself into a professional publishing platform with features including LinkedIn Pulse, an aggregation of top news and features specifically tailored to each user, and the LinkedIn Influencer program, which invites top voices in the professional world to reach other professionals through exclusive bylines.
In order to raise user awareness of its increased offerings and keep users up-to-date around content that will be of interest to them, LinkedIn relies on email as a preferred form of communication. And that’s where Message Systems comes in.
Since 2009, LinkedIn has relied on Message Systems’ Momentum Platform to provide unsurpassed sending speeds and high volume capabilities, reliability and leading deliverability rates. Additionally, Message Systems has worked closely with LinkedIn’s postmaster, Franck Martin, to help the company adopt DMARC, the email authentication standard that makes email more secure by protecting users against phishing attacks.
In fact, Franck and the LinkedIn email team were recognized at the Message Systems user conference back in October 2013 with a Customer Excellence Award. LinkedIn was singled out as the customer whose innovative use of the Message Systems solution set the highest example for delivering measurable benefits to its own organization and the wider Message Systems user community. Specifically, LinkedIn was lauded for its leading role in creating and sharing Lua-based scripted policies for the implementation of DMARC-compliant messaging processes.
Accepting the award, Franck said “I encourage conference attendees to build on the work of my team at LinkedIn to spread the adoption of DMARC, and help create a more secure online messaging environment for everyone.”
The Message Systems team looks forward to continuing our professional relationship with LinkedIn as it continues to grow.
Learn more about DMARC, the email authentication standard that makes email more secure by protecting users against phishing attacks in the Don’t Deprioritize DMARC webinar!