1 out of 4 Commercial Emails Just Not Getting Through

David Weiss
Mar. 22, 2012 by David Weiss

 

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low. ReturnPath found that nearly 25% of commercial emails never make it to their destinations, an alarming percentage that increased quite a bit in the second half of 2011. MarketingCharts tells the whole story.

2 Comments

  • Interesting that daily deal sites are getting much higher inbox rates than retailers. Obviously the business models are distinct, but the emails I get from Living Social and Groupon look and feel a lot like retailer messages. I downloaded the full PDF and Return Path has daily deal sites in North America at 95% – that’s two points higher than financial services firms.

  • Interesting — It might be because daily deal sites are a relatively new breed… Meaning that’s why they’re using all the best new strategies.

Related Content

4 Ways to Protect Your Email List from Spam Bot Abuse

Our deliverability team shares four tactics to proactively protect your email recipient lists and sending reputation from spam bot abuse.

read more

8 Core Areas You Must Address to Improve Your Email Delivery Rates

The Keys to Email Delivery for App Developers & Product Managers report from the Relevancy Group covers core focus areas to improve email delivery rates.

read more

5 Things to Consider Regarding your Email List when Rebranding

Some best practices to follow if you’re rebranding email due to an acquisition or general rebranding initiative to avoid confusing recipients.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend