1 out of 4 Commercial Emails Just Not Getting Through

David Weiss
Mar. 22, 2012 by David Weiss

 

Think email deliverability is an obscure concern? Think again: Globally, email deliverability rates, the rate at which emails actually arrive at their intended inboxes, is woefully low. ReturnPath found that nearly 25% of commercial emails never make it to their destinations, an alarming percentage that increased quite a bit in the second half of 2011. MarketingCharts tells the whole story.

2 Comments

  • Interesting that daily deal sites are getting much higher inbox rates than retailers. Obviously the business models are distinct, but the emails I get from Living Social and Groupon look and feel a lot like retailer messages. I downloaded the full PDF and Return Path has daily deal sites in North America at 95% – that’s two points higher than financial services firms.

  • Interesting — It might be because daily deal sites are a relatively new breed… Meaning that’s why they’re using all the best new strategies.

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