According to a 2014 review by Forrester, a shocking 96% of email campaigns failed in one way or another in creating a satisfying user experience. Studies have shown that email marketing continues to be the foundation of the digital marketing toolkit, achieving the highest ROI among other marketing tactics. Yet, Forrester’s report shows that there is still plenty of room for improvement.
To that end, Message Systems is pleased to present the How to Get the Most Out of Your Email Campaign webinar on July 29 to share tips for businesses to maximize their email marketing opportunity. Our guest speaker will be Forrester VP and Principal Analyst, Shar VanBoskirk, a leading expert on how businesses can leverage interactive marketing channels and technologies to drive sales and deepen customer relationships. During her 12 years with Forrester, Shar has been instrumental in the development of many of the company’s interactive marketing program evaluation methodologies, training courses, and marketing planning tools; and has also been part of Forrester’s sales and consulting organizations. Shar will be joined by co-speaker Jose Santa Ana, Message Systems Director of Product Marketing.
Topics in this webinar will include:
- Current consumer attitudes toward email marketing
- How marketers can respond to end user needs
- Where existing email programs fall short
- How to increase engagement and email ROI
During Forrester’s email campaigns review, it was discovered that the biggest pain points across the board were the subscription process, sharing capabilities, mobile format support, and preference management. While retail and consumer goods emails lead other industries, each industry has a specific area to focus on to continue improving user experience. Register for the webinar today for case studies, actionable insights and more information on creating a successful email campaign!
Can’t wait for the July 29 webinar? Here’s a little something to tide you over… Check out the Sidestep Message Fatigue Across Email, SMS and Push Alerts webinar presented by Michael Boland, Senior Analyst & Vice President of Content at BIA/Kelsey and Cindy Krum, Founder / CEO of MobileMoxie. Learn how to leverage cross-channel to win customers without wearing them out!