Getting emails into the corporate inbox is easier said than done. Why? Because many companies use special business filters, which can pose some serious challenges when it comes to getting emails in front of corporate eyes. In order to successfully deliver email to a B2B audience, email professionals must first understand the types of filters they’re up against. That’s why we’ve just released a brand new guide called Overcoming the Challenges of B2B Deliverability, which covers all of the details behind business email filters and much, much more!

To write this guide, we enlisted the help of Deliverability Expert and Owner of Word to the Wise, Laura Atkins. Laura has over fifteen years of experience in helping companies mitigate and manage mailing risks, respond to spam complaints, and interact more effectively with ISPs. You can get to know Laura even better by watching Email, duh. Episode #02, where our Founder sat down with her for a candid chat about the world of email.

Laura begins the guide by going into detail about both business and consumer inboxes. These foundational sections provide deep insight into the nuances of B2B and B2C deliverability. From there, Laura’s latter sections focus on practical tips and tricks that email professionals can use to build a successful B2B email deliverability strategy.

In the guide, Laura answers the following questions:

  • What are the differences between business and consumer filters?
  • Which variables affect how filters act on email?
  • What tools are best to use when monitoring business delivery?

This guide is the perfect companion piece to our on-demand free course taught by Laura on the same topic. If you’d like to dive into the details of B2B email through a tactical course be sure to watch Send it School: Overcoming the Challenges of B2B Email Deliverability today!

Getting your B2B deliverability strategy into ship-shape starts with a deep understanding of how business filters work. Download Overcoming the Challenges of B2B Email Deliverability today to get started!

~Erica