Email pros know just how many details go into a single successful send. There’s the copy and design, not to mention the technical know-how required to follow deliverability best practices. With so many variables, even the most seasoned email professionals are bound to run into some sending snafus from time-to-time. One of the most challenging issues? Spam traps.

At the most basic level, a spam trap is an email address that accepts mail, but is not owned by a real person. It is used to detect bad list management practices, from email acquisition to bounce management. Spam traps don’t usually engage with emails, though this is not 100% adhered to by all providers. More candidly, spam traps can be one of the peskiest and frustrating email issues to deal with. That’s why we created our brand new cheat sheet, Spam Traps Explained and How to Avoid Them!

In this free short-form download, we cover everything you need to know in order to understand how spam traps actually work as well as actionable solutions you can implement to fix spam trap issues. You’ll learn:

  • What types of spam traps you’ll see
  • What source is delivering information on that spam trap
  • What to do once you’ve hit a spam trap
  • Why you shouldn’t “hunt” for spam traps
  • Much, much, more!

There’s nothing more frustrating than putting together a great campaign only to encounter deliverability issues that can affect your sender reputation in the long term. We’re excited to present you with this quick read on spam traps so you can start solving your deliverability problems today and start sending better, sooner. Our cheat sheet simplifies the daunting nature of spam traps so you can confidently adopt new strategies to combat even the trickiest of traps! 

Step up your email game ASAP by downloading Spam Traps Explained and How to Avoid Them now!

~ Erica