Say Hi To Us At Customer Engagement Technology World!

Angela Cheong
Oct. 29, 2013 by Angela Cheong

We’re heading to Customer Engagement Technology World (CETW) in New York on Nov 6-7! And you can join us with a complimentary pass if you register with Message Systems VIP code CEX028!

Customer Engagement Technology World is focused on leveraging technology solutions that enable richer engagement and enhanced experiences for customers and employees.

It’s a place where you can learn to better optimize your campaigns, channels and systems for more effective customer engagement.

It’s also a place where you can ‘Say Hi!’ to us at Booth 505. We’ll be sharing our knowledge on how to engage your customers on their terms by:

  • Communicating via email, SMS, push, and chat
  • Sharing two-way mobile and cross-channel communication
  • Sending timely, relevant and personalized messages 
  • Getting enhanced visibility into messaging metrics

And after stopping by our booth remember to check out the following sessions where we’ll be speaking!

A Multi-Channel Communication Plan: CRITICAL to Boost Your Customer Engagement

Date: November 6
Time: 12:45pm – 1.45pm
Venue: Room 2

Session Chair: Barry Abel, Senior VP, Sales, Message Systems
Speaker: Mark Griswold, Vice President & CIO, The Blue Book Building & Construction Network

Session Description:

Developing a fully integrated digital communication strategy will result in more effective customer engagement. However, few companies are equipped with the necessary knowledge and resources to implement a strategy that caters to the digital communication needs of its customers, who maintain 8-12 digital channels on average. In today’s tech-savvy world, it is crucial that companies learn how to communicate with their customers across multiple channels including email, SMS text, IM, and social messaging. This session discusses strategies and best practices for multi-channel customer communication.

While the session on a multi-channel communication plan is only open to conference attendees, we’ll also be speaking at the following session that is open to all attendees.

How To Drive Engagement By Combining Email With Mobile Messaging

Date: November 7
Time: 11.15am – 11.45pm
Venue: Learning Lounge

Speaker: Jose Santa Ana, Director of Product Marketing, Message Systems

Session Description:

It’s clear that both email and mobile messaging are indispensable tools in the marketer’s arsenal. The true value in utilizing these channels are derived however, not when these are used separately, but when used in tandem with each other — in targeted, coordinated cross-channel campaigns. Organizations can recognize significant business value by utilizing a single message management platform to support all types of digital messaging (email, text, push, IM, social, etc.). Unifying these cross-channel messages under one program makes the program more effective. Attend this session and understand how a unified platform facilitates the delivery of contextually relevant and timely messages that enhance the customer experience — to drive higher loyalty, engagement and profitability.



As you can see, there are plenty of ways to engage with us at Customer Engagement Technology World and we’re happy to do it on your terms. So see you in New York and ‘Say Hi’ to us!

Learn more about what it means to combine email with mobile messaging for more effective campaign results with The New Communications Standard white paper!

The New Communications Standard

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