No one likes to be told that they’re doing their job wrong. But, we all know that learning from mistakes and making changes is how we grow and become better at what we do. Though it can be hard, we should constantly apply this attitude of self-improvement when reflecting on our marketing and email programs. It’s not uncommon for teams to have a “set it and forget it” approach, or just haven’t changed things in years which this can lead to lots of problems. Don’t worry – this post isn’t all doom and gloom, we’ve got a solution!
Our new Email Audits Guide highlights the 7 types of email program audits that email marketing teams should be performing on a regular basis to ensure that they’re maximizing the potential of every email communication going out to customers and/or potential customers.
This guide aims to help put your best foot forward with both your brand and your business. It’s embarrassing to send emails with out of date footers, to old addresses or to folks who no longer identify or qualify as customers. Here are some questions you should ask yourself:
- Are your scheduled or triggered emails going out in the midst of a global crisis or otherwise stressful time where they might be deemed insensitive or inappropriate?
- Do your email templates work with the latest smartphone software updates?
- Do your email address acquisition strategies comply with the latest data privacy and security regulations?
With this email program audits guide, you’ll be able finally nail down answers to these questions, but also put a practical maintenance schedule in place to continually check on these focus areas. Once you build it into your routine, it’s easy to check in on things and make small adjustments as needed, as opposed to conducting major audits or overhauls once a year when something goes wrong.
Download our 7 Email Program Audits guide today and be on your way to providing a more personalized customer experience, and if you’re looking for an even quicker read check out our infographic on the same topic.