Email in the Age of APIs

Sparky
Apr. 2, 2015 by Sparky

EmailAgeAPIsSMTP, the standard that defines email, is 30+ years old. Since the first email was sent the technologies used to implement, personalize, optimize, test, target, segment and deliver highly relevant messages from companies to consumers have dramatically evolved in terms of sophistication and potency.

What may have started as a single isolated email platform within a company’s technology stack has had to keep pace with the market’s evolution and the increased importance placed the digital marketer’s ability to drive revenue. As such, email systems and infrastructure have had to evolve to be leaner, more flexible and infinitely scalable, and to handle traffic from multiple stakeholders within an organization. In order to minimize the overhead of complex systems, multiple ESPs and external agencies, programmatic sending, targeting, template generation and deployment have become critical to ensuring that email deployment systems are as internally relevant as the content they’re sending.

The emphasis, naturally, is on cloud-based technologies—the migration of infrastructure, platforms and software to the cloud have been made possible through the standardization of APIs to link disparate systems. More importantly, business processes are being modeled through flexible REST frameworks that allow the customization of cloud-born technologies and infrastructures to meet a company’s unique and proprietary needs.

However golden the future may appear, there exists a reality that has to be understood: not all APIs are built alike. Not only do APIs differ, but platforms and infrastructure have vast differences in how they can be modeled, adapted and used to service the numerous outbound email needs of any company. Our new white paper, Email in the Age of APIs, was written to help technology buyers, and marketers, understand the nuances of API-driven email, how the technology can be transformative to an organization, the benefits and the pitfalls associated with the build-out of monolithic stacks. To learn more download Email in the Age of APIs.

Shared vs Dedicated Email Environments: A Practical Guide

 

 

Share your Thoughts

Your email address will not be published.

Related Content

5 Unique Labor Day Email Marketing Techniques to Stand Out

It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.

read more

Preparing For Launch: The Ultimate Email Campaign Checklist

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

read more

A Day In The Life of An Email Marketing Manager (At An Email Company)

Discover the daily trials and tribulations of an email marketing manager at an email company. Learn the traits that are essential for this career path.

read more

Start sending email in minutes!

The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and get started for free.

Get Started

Send this to a friend