Weekly Email Marketing News Digest

We have a special edition of the weekly email marketing news digest today!

In line with all the promotions that we are running for Interact 2013 – The Industry Digital Messaging Conference, this week’s news is heavily influenced by Interact 2013.

How so?

Well, we’re bringing you opinions and voices from email experts who will be speaking at Interact 2013! Here’s a preview of the kind of top quality content that our Interact 2013 speakers will have in store for you.

How The Obama Campaign Succeeded With Low Open Rates

Dela Quist provides a detailed analysis of why the Obama campaign won Obama presidency – despite low open rates. He looks at list size and mailing frequency, with the conclusion that there is an inverse relationship between send volumes and open rates. However in a scenario where doubling sending volumes reduces open rates by 15%, it is still better to send more, as people cannot engage with emails they do not receive (A core reason why deliverability is so important!).

Dela Quist is founder and CEO of Alchemy Worx. He’ll be speaking on the topic of The Open Rate Paradox at Interact 2013.

Preference Centres Without Preferences

Post acquisition by Oracle, Eloqua’s Dennis Dayman offers some thoughts on what companies are doing wrong with their preference centers. Namely, allowing people to edit the list of newsletters they wish to get and unsubscribe, but not to actually change their listed emails. To do that, subscribers often have to unsubscribe, and resubscribe. In his words:

Folks, it is so simple. If you’re going to offer a preference centre to customers then go all the way. Offer opt-in, opt-out, opt-down to everything email, social, and tracking related. You need to give consumers choice.

Dennis Dayman, SVP Cloud Operations, Oracle Eloqua, will be presenting the topic of Consolidating Technologies with a Focus on “Privacy By Design” at Interact 2013.

What’s The Best Way To Handle Video In Email Marketing?

When it comes to video in email marketing, Chris Penn has three recommendations.

  • Placeholder Image: By asking people to load images, placeholder images gives you a more accurate open rate if you use ALT tags correctly.
  • Dedicated Landing Page: With a dedicated landing page, you’ll be able to derive data insights from Google Analytics.
  • YouTube Video: Hosting the video on YouTube ensures that the video will be compatible with different devices and allow you to gain insights on engagement.

Chris Penn, VP, Marketing Technology for SHIFT Communications will be speaking on Planning & Designing Your Messages To Ensure Optimal Cross-Channel Delivery at Interact 2013.

The Benefits of Adopting DMARC Email Authentication

Recognizing Sam Masiello’s expertise in the email space, we invited him to speak on the issue of DMARC at a webinar recently. You can hear his insights on why adopting DMARC is critical to your reputation and business email ROI here.

Don't Deprioritize DMARC Webinar

Sam Masiello is Head of Application Security in Groupon. Come October, he’ll be talking about DMARC Fundamentals at Interact 2013.

What happens online in 60 seconds? [Infographic] 

Here’s the reason why Interact 2013 has expanded to include the broader digital messaging industry as a whole. Each day, as consumers, we are inundated by different digital messages from various digital channels. Looking at channels in silos is no longer realistic. Here’s a snap shot of the sheer volume of online activity in 60 seconds.


Learn more about DMARC through our free How DMARC Is Saving Email ebook!

How DMARC Is Saving Email