Over the past few weeks we’ve seen a number of articles all of which show that the tech industry is having a resurgence of interest in email — which many folks had written off with the advent of social media.
Here are links to a few of them:
These articles point out in many ways how all that is old is new again. Mobile and social networks have actually increased email readership and volumes, and email is a critical part of engagement for both mobile and social.
Since I started at Message Systems I’ve had friends and neighbors ask me about what we do here. When I say we move 20% of the world’s email, many are impressed, but some have looked at me quizzically and said something like: “But I thought email was going away”. I then ask them what the first thing they do is when they wake up in the morning. Most answer: “Pick up my smartphone”. And then I ask, “And what do you check first?”. 98% of the time the answer is: “My email”. Right. In fact email is still the top application used on mobile phones, according to surveys I have seen, including one conducted by Facebook and IDC last year that showed that email is used by 78% of all smartphone users.
Despite famous predictions about email being doomed in past years, it is indisputable that email is still the Internet’s number one communications channel. Message Systems is already the dominant provider of email for high volume senders like Facebook, Twitter, LinkedIn and Groupon. Through superior innovation, Message Systems intends to make email an even stronger channel for connecting companies with their customers or member community.
This is a tremendously exciting time for email and Message Systems, and I can’t wait to see how the next few years play out.
Learn more about the future of email marketing. CEO of the Relevancy Group, David Daniels, provides exclusive insight into the current State of Email Marketing in this webinar.