We’re hoping to get some thoughts posted from all of our Deliverability Summit panel participants, and Dennis Dayman was nice enough to provide the following:
Dennis Dayman, Eloqua
“Having been on both sides of the ISP/sender divide, I’ve seen the deliverability issue from a variety of angles. Working on the ISP side, I dealt directly with large senders and it would take hours some times days to understand where a mailing had gone wrong. In fact, I’d take calls from my friend Message Systems CMO Dave Lewis back when he was at Acxiom Digital, and we’d have these long calls working through problems, trying to figure out which kind of policy violations might be at the route of a deliverability problem. This was in the days before we had professional deliverability teams / technologies.
“What Message Systems has done with their deliverability technology is important because automating the interactions and problem resolution steps between senders and ISPs is in everybody’s interest. It let’s us get back to more important issues. And it eliminates some of the tensions between senders and receivers. Let’s face it, the business priority for ISPs is taking care of their subscribers who are paying $19.95/month. They’d rather not have to deal with senders to fix delivery issues – constantly explaining what senders are doing wrong and how to fix things.”
Dennis is, of course, widely recognized in the messaging industry as a leading authority on combating spam and improving email delivery through industry policy, ISP relations and best practices. He’s the Chief Privacy Officer at Eloqua, the leader in marketing automation and revenue performance management solutions. Learn more at the Eloqua website.