Why Deliverability Matters a Whole Lot

John Pinson
May. 9, 2012 by John Pinson

TC Transcontinental is one of Canada’s largest players in publishing and media, managing newspapers, magazines and multiple digital properties. Email marketing is core to the company’s business model, so deliverability management is an important priority for the company. Here is TC Transcontinental’s Matt Vernhout, director of delivery & ISP relations, discussing how an intelligent email solution from Message Systems – including Adaptive Delivery® – has improved messaging program performance, boosted sending speeds and solved deliverability problems. Matt’s a blogger too, so be sure to check him out at Email Karma.

In this whitepaper, email expert Len Shneyder introduces Message Systems Adaptive Delivery – The first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly. 

Adaptive Delivery Whitepaper

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