Why Deliverability Matters a Whole Lot

John Pinson
May. 9, 2012 by John Pinson

TC Transcontinental is one of Canada’s largest players in publishing and media, managing newspapers, magazines and multiple digital properties. Email marketing is core to the company’s business model, so deliverability management is an important priority for the company. Here is TC Transcontinental’s Matt Vernhout, director of delivery & ISP relations, discussing how an intelligent email solution from Message Systems – including Adaptive Delivery® – has improved messaging program performance, boosted sending speeds and solved deliverability problems. Matt’s a blogger too, so be sure to check him out at Email Karma.

In this whitepaper, email expert Len Shneyder introduces Message Systems Adaptive Delivery – The first solution of its kind specifically designed to automate the monitoring of bounces and complaints, and adjust connection rates and throughput accordingly. 

Adaptive Delivery Whitepaper

Share your Thoughts

Your email address will not be published.

Related Content

Personal Whitelists: The Gold Dust for Senders

Personal whitelists are a positive signal to ISPs that your mail is wanted. Here's how personal whitelists can improve your sending reputation.

read more

Premium Service Offerings: What Our TAMs Can Do For You

Sending email isn't always smooth sailing. Our TAMs provide tailored premium support to customers navigating the tricky world of email deliverability.

read more

Welcome Email Strategies from Sendwithus

Our partners at Sendwithus are sharing some welcome email strategies you can incorporate into your programs to increase email engagement.

read more

Start sending email in minutes!

The world’s most powerful email delivery solution is now yours in a developer-friendly, quick to set up cloud service. Open a SparkPost account today and send up to 100,000 emails per month for free.

Send 100K Emails/Month For Free

Send this to a friend