Commercial Emails vs. Transactional Emails [Infographic]

Brent Sleeper
May. 16, 2016 by Brent Sleeper

Commercial Emails and Transactional Emails: Differentiators and Best Practices

Whether you’re sending commercial or transactional emails, making sure your message gets where it’s going, gets read and makes an impression is of the highest priority. What’s the difference? Transactional emails are sent to a person as a result of a specific action taken by the user. Commercial emails are promotional emails sent to a user in order to drive awareness, encourage engagement, or make a sale.

By following a few simple best practices you can ensure both your commercial and transactional emails hit their targets and stay out of the spam folder.

transactional emails infographic

 

Related Content

What is Transactional Email?

An overview of transactional emails, who should be sending them, best practices and some tips for increasing overall engagement and the customer experience.

read more

By the Numbers: Transactional Email Benchmark Report

SparkPost’s new industry-benchmark report has the data-driven findings and best practices that define the state of transactional email today.

read more

Get started and start sending

Try SparkPost and see how easy it is to deliver your app’s email on time and to the inbox.

Try Free

Send this to a friend