A couple short blocks of mom-and-pop retailers and restaurants make up the center of my San Francisco neighborhood. And for years, smack dab in the middle of it was garage operated by a guy named Dirk, a great mechanic who was a fixture of the block. Unfortunately, when he lost his lease a couple years ago, the garage closed.
While I don’t begrudge the space’s fancy new retail tenants, Dirk’s departure did mean I no longer had a go-to service I knew I could trust to treat me and my car well. And it meant I needed to undergo a process I really dislike: finding a mechanic who both does quality work and is someone who I know will have my back without picking my wallet.
Eventually, I did find another awesome mechanic to service my car, but it took a lot of time and word-of-mouth recommendations to identify someone else who I knew would offer great service and value. In the past, I haven’t been so lucky. I think we’ve all probably had the experience of not knowing where to start—and wondering if a mechanic actually had our interests at heart, or just his own.
ClickMechanic Has a Better Way. And It Uses Email.
Solving that problem is what ClickMechanic, a growing online marketplace in the UK, is all about. ClickMechanic was founded in 2012 on the simple premise that finding a trustworthy mechanic to work on a vehicle is often more difficult than it should be.
The service takes the stress out of the transaction by asking customers to select the work that needs to be done, approve an industry standard-approved quote, and confirm their booking. On the other side of the transaction, the company’s system ensures that the best-performing service providers are rewarded with a steady stream of repair jobs.
Email is essential to how ClickMechanic operates. CTO and founder Felix Kenton says, “We use email extensively to improve the customer experience. From the moment a customer receives a quote, right up until the booking is complete, we are constantly keeping the customer informed on the status of their booking via automated emails.”
Mechanics also need to stay informed throughout the process, and Felix notes that they start receiving emails as soon as a customer initiates a repair job. He described to me how “to provide the best possible service, it’s very important that the mechanics receive these emails quickly and reliably.”
SparkPost Is a Great Fit for ClickMechanic’s Business
ClickMechanic has been using SparkPost to meet that mission-critical requirement for about a year. Felix’s team implemented SparkPost when Mandrill stopped being offered as a stand-alone solution for transactional email.
Since switching to SparkPost, “deliverability has been excellent,” Felix commented. He also appreciates that SparkPost’s developer-first focus means he can work with a great API. And SparkPost’s competitive pricing scales well for a growing business like ClickMechanic.
ClickMechanic Is a Car Key in the U.K.
(See what I did with that headline? Sorry-not-sorry. ?)
I feel lucky to have found both my old pro Dirk and my new mechanic Garry. To be honest, I wish I had access to ClickMechanic when I needed to find a new service for my own car in San Francisco! But I’m glad for the chance to talk with Felix about how his business uses email and the tech options he considered. ClickMechanic’s story is a really great example of how transactional email delivery can make a big difference in a service’s customer experience and provide a foundation for business growth.
P.S. Want to learn more about how ClickMechanic uses email and SparkPost to drive its business? Check out our case study about how ClickMechanic does it.