Last year we celebrated 50 years of email. We even wrote a blog post about it (I’ll just leave this here…) But what’s better than 50 years of email? 51 years of email fun facts! So let’s dive into the weird and wonderful world of email, and uncover some interesting and fun email facts –
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Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on
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The little things we do to help the environment all add up. So how can we as members of the email community make a difference? The Earth Day 2022 theme is ‘Invest In Our Planet. What Will You Do?’ If you’re thinking about your own personal carbon footprint and how to reduce your impact on
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Should you clean your email lists? A clean email list and regular email list hygiene will keep your email engagement high and your unsubscribe and spam rates low. When I say, “hygiene” is your first thought of brushing your teeth or washing your hands? Hygiene applies to email too – and thorough and regular email
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Accessible Emails for All It’s our job as email professionals to provide a great email experience to everyone on our list – and that truly means everyone. Emails should be easy to read and understand, even if someone has a disability. And the World Health Organization reports at least 15% of the population has a
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So you’ve got subscribers signing up to your database in droves – nice one! So what next? They’re expecting to hear about some awesome stuff about your brand, and maybe even specific areas of your business. You don’t want to leave them hanging like a Guns N’ Roses gig. 2 hours late – I mean,
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Email marketing is cost-effective, enables you to build loyal followers, and is easy to track, test, and optimize. However, in order to ensure that your emails get opened, the use of a good subject line is so important. Roughly 80% of the US population uses email. The majority of email users check their email many
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The Culture Map: Breaking Through the Invisible Boundaries of Global Business by Erin Meyer Hi, I’m Samhita 👋 and I work as a Senior Technical Support Engineer on the Tier2 Email Support Team here at SparkPost, a MessageBird company. As part of ongoing personal enrichment, we are required to allocate some time during our workday
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Almost a year ago, Tom Mairs, SparkPost’s director of customer success, wrote a mailer tool utilizing SparkPost APIs. In this post, I pick up where he left off. His tool allows for timed transmission of jobs, but what if we want to create our own dashboards and event logs? Perhaps I want to create a
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