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next MarTech email campaign

5 Ways to Personalize your Next MarTech Email Campaign

Jun. 14, 2019 / By Craig Schumpert

Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer.

Read more
B2B SaaS companies

How B2B SaaS Companies are Using Email to Engage with Customers

Dec. 24, 2018 / By Julie Bishopp

If deliverability, security and customer engagement keep you up at night, then check out our latest ebook on how B2B SaaS companies use email.

Read more
SaaSta Claus

The Legend of SaaSta Claus: Kris Kringle, Product Manager

Dec. 21, 2018 / By Brent Sleeper

Discover why Kris Kringle or "SaaSta Claus" is a great role model for SaaS product managers working anywhere south of the North Pole.

Read more
SaaS Product Future

They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

Oct. 31, 2018 / By Brent Sleeper

Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision.

Read more
SaaS Onboarding

Copywriting Secrets for Creating Effective SaaS Onboarding

Sep. 14, 2018 / By Sparky

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

Read more
build momentum towards conversion

SaaS Email Onboarding: How to Build Momentum Towards Conversion

Aug. 17, 2018 / By Sparky

SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion.

Read more
email security breach

Preventing an Email Security Breach: The 3-Pronged Defense

Aug. 13, 2018 / By Sparky

Securing email against determined attackers takes strategic defense. Our multi-pronged security method will help you prevent an email security breach.

Read more
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