SaaS Archives - SparkPost

Dec. 24, 2018 by J. Bishopp

How B2B SaaS Companies are Using Email to Engage with Customers

If deliverability, security and customer engagement keep you up at night, then check out our latest ebook on how B2B SaaS companies use email.

Dec. 21, 2018 by B. Sleeper

The Legend of SaaSta Claus: Kris Kringle, Product Manager

Discover why Kris Kringle or "SaaSta Claus" is a great role model for SaaS product managers working anywhere south of the North Pole.

Oct. 31, 2018 by B. Sleeper

They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision.

Sep. 14, 2018 by Sparky

Copywriting Secrets for Creating Effective SaaS Onboarding

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

Aug. 17, 2018 by Sparky

SaaS Email Onboarding: How to Build Momentum Towards Conversion

SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion.

Aug. 13, 2018 by Sparky

Preventing an Email Security Breach: The 3-Pronged Defense

Securing email against determined attackers takes strategic defense. Our multi-pronged security method will help you prevent an email security breach.

SaaS