Oct. 31, 2018 by B. Sleeper

They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision.

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Sep. 14, 2018 by Sparky

Copywriting Secrets for Creating Effective SaaS Onboarding

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

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Aug. 17, 2018 by Sparky

SaaS Email Onboarding: How to Build Momentum Towards Conversion

SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion.

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Aug. 13, 2018 by Sparky

Preventing an Email Security Breach: The 3-Pronged Defense

Securing email against determined attackers takes strategic defense. Our multi-pronged security method will help you prevent an email security breach.

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