next MarTech email campaign

5 Ways to Personalize your Next MarTech Email Campaign

Jun. 14, 2019 / By Craig Schumpert

Read up on our tips for personalizing your next MarTech email campaign, and how these strategies can help you nurture your relationship with your customer.

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B2B SaaS companies

How B2B SaaS Companies are Using Email to Engage with Customers

Dec. 24, 2018 / By Julie Bishopp

If deliverability, security and customer engagement keep you up at night, then check out our latest ebook on how B2B SaaS companies use email.

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SaaSta Claus

The Legend of SaaSta Claus: Kris Kringle, Product Manager

Dec. 21, 2018 / By Brent Sleeper

Discover why Kris Kringle or "SaaSta Claus" is a great role model for SaaS product managers working anywhere south of the North Pole.

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SaaS Product Future

They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

Oct. 31, 2018 / By Brent Sleeper

Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision.

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SaaS Onboarding

Copywriting Secrets for Creating Effective SaaS Onboarding

Sep. 14, 2018 / By Sparky

Learn how to make use of succinct, empathetic, encouraging and patient language in SaaS onboarding to drive new customers to conversion.

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build momentum towards conversion

SaaS Email Onboarding: How to Build Momentum Towards Conversion

Aug. 17, 2018 / By Sparky

SaaS providers must turn actions, emails, and periods of inactivity into responsive, relevant conversations that build momentum towards conversion.

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email security breach

Preventing an Email Security Breach: The 3-Pronged Defense

Aug. 13, 2018 / By Sparky

Securing email against determined attackers takes strategic defense. Our multi-pronged security method will help you prevent an email security breach.

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