Inbox Tracker Archives

SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

Nov. 1, 2021 / By Steve McElroy

Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability. The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer. Automatic seeding enables marketers and

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

SparkPost Launches Comprehensive Email Deliverability Analytics Integrated With Salesforce Journey Builder

Jun. 14, 2021 / By Hal Muchnick

Inbox Tracker Now Available on the Salesforce AppExchange The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring

Google Postmaster Tools Now Available in Inbox Tracker!

May. 13, 2020 / By Steve McElroy

On a daily basis, we work with clients to track down and remediate issues that affect their email deliverability. When it comes to getting to the bottom of a Gmail deliverability issue, reviewing Google Postmaster Tools data is near the top of the list. Our deliverability team knows that the postmaster dashboard data is a