When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and
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Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability. The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer. Automatic seeding enables marketers and
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(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive
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Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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Inbox Tracker Now Available on the Salesforce AppExchange The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring
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On a daily basis, we work with clients to track down and remediate issues that affect their email deliverability. When it comes to getting to the bottom of a Gmail deliverability issue, reviewing Google Postmaster Tools data is near the top of the list. Our deliverability team knows that the postmaster dashboard data is a
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Director of Deliverability Consulting, Tony Patti, explains why you should use the List-Unsubscribe header in your email program.
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Customer Success Manager, Sarah Parrino, explains 3 major reasons deliverability monitoring should matter to you and your company.
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