Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.
Read more
Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on
Read more
When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and
Read more
We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively
Read more
Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence
Read more
(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive
Read more
Brand and Campaign Manager, Erica Weiss, shares 3 ways you can boost your selling strategy by leveraging competitive intelligence.
Read more
Brand and Campaign Manager, Erica Weiss, shares 8 metrics you should be tracking to monitor the success of your competitors’ email marketing program
Read more
Founder and Chief Evangelist, George Schlossnagle, dives into the impacts of the global crisis on email volumes and deliverability.
Read more