Competitive Tracker Archives

SparkPost Competitive Tracker for Salesforce Marketing Cloud

SparkPost Launches Detailed Competitive Insights in Salesforce Marketing Cloud

Apr. 25, 2022 / By Steve McElroy

Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on

Using SparkPost’s Products Combined

Mar. 22, 2022 / By Zachary Samuels

When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and

Black Friday & Cyber Monday Emails in 2021

Dec. 16, 2021 / By John Landsman

We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively

Competitive runners line up at a race starting line.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Sep. 24, 2021 / By Jess Hill

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive