Prime Day –the event that all Amazon Prime members have come to look forward to annually – took place on July 12th and 13th. This year was Amazon’s eighth annual installment of the highly anticipated shopping days and as in past years, we’ve taken a look at how Amazon deployed email to support Prime Day.
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SparkPost Cloud now performs DKIM Oversigning by default to eliminate an attack vector for the billion+ emails our platform enables each day. DKIM (DomainKeys Identified Mail) is a common email authentication method designed to reduce the opportunities for phishing attacks and email spam. Combined with other common authentication mechanisms, the chances that your sending domains
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Competitive Tracker Now Available on the Salesforce AppExchange The SparkPost and Salesforce partnership brings easy access to a wide variety of email data and insights within Salesforce’s easy-to-use interface. We’re excited to announce a fully integrated version of Competitive Tracker, a comprehensive email intelligence solution where you can see competitors’ campaigns, is now available on
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When I joined SparkPost back in December 2021, I didn’t realize the breadth of product offerings that our customers use. As you may be aware, SparkPost product offerings have gone through many changes over the past few years. As I learned each product, I kept trying to piece them together in my mind. How and
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We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively
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Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability. The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer. Automatic seeding enables marketers and
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Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence
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(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive
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Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes
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One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)
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When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether. Our teams rallied around this vision and worked to enact this principle from
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As you may have seen in the news, software vendor Kaseya has announced that between 800 and 1,500 businesses have been compromised by a ransomware attack connected to their business. Kaseya said in a statement that approximately 50 of its direct customers were breached in the attack but hundreds more were affected because many of
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PMTA Now Has Vault Integration for DKIM Keys We’ve launched an integration with HashiCorp Vault so that you can safely store your DKIM keys outside of your config and behind an access-managed wall. In practice, it looks like this: This is useful for a lot of reasons, but it’s mainly about being able to
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Inbox Tracker Now Available on the Salesforce AppExchange The SparkPost team is thrilled to launch Inbox Tracker on the Salesforce AppExchange to help senders like you have deliverability analytics offered seamlessly within the SFMC UI you use every day! We know how busy email senders like you are, so we aimed to make deliverability monitoring
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Today we’re excited to announce that the Litmus solution now integrates with SparkPost’s Design Tracker! Read about our partnership here.
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We’ve conducted interviews and tests, and we’re excited to say that today is the big day - welcome to SparkPost's new UI!
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Interested in using our Cloud-Ready MTA? Technical Product Manager, Harold Vass, explains how we make it easy to get started with PowerMTA.
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Lead Messaging Engineer, Steve Tuck, explains in detail how to migrate traffic streams smoothly from PowerMTA to SparkPost.
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One of the world’s largest news providers requested to increase their guaranteed rate to 2 million messages per minute. Read up on how we made it happen.
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Technical Product Manager, Harold Vass, announces that the PowerMTA’s 5.0r5 release supports a volume-based pricing model.
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Brand and Campaign Manager, Erica Weiss, shares 3 ways you can boost your selling strategy by leveraging competitive intelligence.
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Brand and Campaign Manager, Erica Weiss, shares 8 metrics you should be tracking to monitor the success of your competitors’ email marketing program
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If you’re ready to take the first step in picking the perfect MTA to meet your needs, download The Buyer’s Guide to On-Premises MTAs now.
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On a daily basis, we work with clients to track down and remediate issues that affect their email deliverability. When it comes to getting to the bottom of a Gmail deliverability issue, reviewing Google Postmaster Tools data is near the top of the list. Our deliverability team knows that the postmaster dashboard data is a
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