Products

Black Friday & Cyber Monday Emails in 2021

Dec. 16, 2021 / By John Landsman

We’ve been closely watching retail email activity since the start of the pandemic. Not surprisingly, year-over-year trends were largely negative for the last nine months of 2020, during the period of lockdown and restricted activity. Even so, email proved to be an invaluable tool during that period for brands to communicate precisely, quickly, and effectively

SparkPost Launches Automatic Seeding in Inbox Tracker for Salesforce Marketing Cloud

Nov. 1, 2021 / By Steve McElroy

Automatic seeding is now available in Salesforce’s Email Studio & Automation Studio to drive improved deliverability. The next phase of our partnership with Salesforce Marketing Cloud is here – and if you’re an email marketer with too much to do and not enough time, it’s going to be a game-changer. Automatic seeding enables marketers and

Competitive runners line up at a race starting line.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Sep. 24, 2021 / By Jess Hill

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided – so how can you use that information through email competitive intelligence tracking to help your own business? What is email competitive intelligence tracking? Email competitive intelligence

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

Sep. 20, 2021 / By Haley Solomon

(Updated on November 18, 2021 to include information on product features we recently released.) As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users. Shortly after the announcement, we published a comprehensive

Pandemic-Focused Email Benchmark Assessment

Sep. 7, 2021 / By George Schlossnagle

Email Volume, Engagement and Inbox Rates Since March 2020 It’s been a while since we’ve provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months. We like to check in periodically to keep tabs on what is happening when it comes

Accuracy of SparkPost’s Permissioned Panel Data

Aug. 26, 2021 / By George Schlossnagle

One of the questions we regularly receive about our Permissioned Email Panel is how accurate it is in terms of forecasting inbox rates. Historically, this has been a difficult question to answer with any authority as there was no source of ground truth to measure against, and so opinions (and general faith in sample statistics)

#BetterTogether: The SparkPost Deliverability Analytics Origin Story

Jul. 22, 2021 / By Haley Solomon

When SparkPost acquired eDataSource a year and a half ago, the newly combined leadership team set out a compelling vision that turned into an internal mantra of sorts: we aren’t just as good as we were separately, we are in fact #BetterTogether. Our teams rallied around this vision and worked to enact this principle from

SparkPost Was Not Affected by the Kaseya Security Incident

Jul. 8, 2021 / By Jim Sipe

As you may have seen in the news, software vendor Kaseya has announced that between 800 and 1,500 businesses have been compromised by a ransomware attack connected to their business. Kaseya said in a statement that approximately 50 of its direct customers were breached in the attack but hundreds more were affected because many of

Better Secrets Management in PowerMTA

Jun. 30, 2021 / By Harold Vass

PMTA Now Has Vault Integration for DKIM Keys We’ve launched an integration with HashiCorp Vault so that you can safely store your DKIM keys outside of your config and behind an access-managed wall. In practice, it looks like this: This is useful for a lot of reasons, but it’s mainly about being able to

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