Product Management Archives

Dec. 21, 2018 by B. Sleeper

The Legend of SaaSta Claus: Kris Kringle, Product Manager

Discover why Kris Kringle or "SaaSta Claus" is a great role model for SaaS product managers working anywhere south of the North Pole.

Oct. 31, 2018 by B. Sleeper

They Promised Me Jetpacks! What SaaS Product Teams Can Learn from Predicting the Future

Why every product manager should develop a 30-year plan—and what 30 years of growth and change in email teach us about product roadmaps and vision.

Oct. 26, 2018 by C. Furfaro-Strode

Your Project is in Trouble, What Do You Do?

SparkPost Engineering Manager, Cole Furfaro-Strode, outlines his best practices for managing an engineering team working on a challenging project.

Aug. 29, 2018 by J. Bishopp

Webinar: Scaling Your Product by Identifying Key Growth Surfaces

In this webinar with Drift, learn how to scale your product and increase user engagement by identifying and leveraging key growth surfaces.

Aug. 6, 2018 by B. Sleeper

A Product Manager’s Guide to Growth

Our Product Manager's Growth Guide will give you insight into how successful Product Managers in fast growing tech companies think about growth.

Apr. 20, 2018 by Sparky

Using Email to Maximize Your Product Marketing Spend

Maximize your product marketing spend with email - from raising awareness, to making a purchase, rewarding loyalty and building long-term relationships.

Feb. 26, 2018 by I. Doliov

Bridging the Gap: Aligning Product and Marketing Teams for Growth

We offer insight on how to get your product management and marketing teams to work in synchrony to achieve exponential growth.

Jan. 31, 2018 by A. Durr

Fantastic Product Emails (And Where to Find Them)

An excellent product email can help drive better user engagement with your app. Check out our examples of great product emails that stand out in the inbox.

Jan. 29, 2018 by B. Sleeper

Finally, A Product Manager’s Guide to Email

This guide is a great resource to help product teams succeed with app-generated emails, email notifications and making the most of email in their apps.

Product Management