Hey, Brands, Are You Ready For The 2013 Holiday Shopping Season?

Oct. 2, 2013 / By John Pinson

Autumn's issue of the transactional news digest features tips on emails during the 2013 holiday shopping season, unique challenges faced by start-ups when it comes to transactional email and dealing with Gmail tabs.

Read more
SparkPost Logo

No Call-To-Action? You’re Wasting Those Sure Fire Subject Lines

Aug. 22, 2013 / By Angela Cheong

Not having a call-to-action in emails negate the effect of scheduled hours and enticing subject lines.

Read more
SparkPost Logo

Mary Meeker Internet Trends: It’s Not How Many, It’s How Many Matter

Jul. 1, 2013 / By Michael Semer

When Kleiner Perkins’ Mary Meeker reportedly took stage at the All Things Digital D11 conference and said a typical smartphone user looks at his/her device 150 times a day, it blew up into a media-driven meme – and the blowback was immediate.

Read more

Are consumers now numb to email personalization?

Jun. 13, 2013 / By Angela Cheong

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

Read more
SparkPost Logo

Solving The Email Problem

May. 16, 2013 / By John Pinson

If you feel like the amount of email showing up in your inbox is growing all the time, you’re not alone.

Read more

Do you have multi-channel systems in place to support your cross-channel marketing?

Apr. 25, 2013 / By Angela Cheong

It’s that time of the year again where NetFinance 2013 is upon us. As the world’s #1 multi-channel marketing conference for financial services, it’s pretty much the event to hear some of the foremost experts and industry leaders talk about the trends in multi-channel marketing.

Read more
SparkPost Logo

This Week – Boring, Stale and Mistaken

Apr. 19, 2013 / By John Pinson

In this week’s transactional email news we’ve got a lot of helpful information on best practices, the pitfalls of using transactional email for promotional purposes, and some ideas on how to solve the problem of messages that show up in multiple places.

Read more

Email News: Fresh Not Stale

Feb. 5, 2013 / By John Pinson

We're kicking off a new feature on the blog: a "news of note" compendium of recent articles from around the Web on transactional messaging.

Read more