Skeleton anatomy as metaphor for email template

Anatomy of a Great Email Template

May. 11, 2016 / By Brent Sleeper

A great email template is the skeleton that gives you the structure you need to focus on what matters. Here are the must-haves for any email template.

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Welcome On Board!

Get on Board! (Onboarding Series, Part 1)

Nov. 4, 2015 / By Brent Sleeper

While there’s no magic bullet to solving the onboarding challenge, the onboarding email is a fundamental piece of a product team’s toolkit. Today, the most successful onboarding emails are designed as a series of carefully-timed and triggered messages that help to accomplish several key goals.

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Perishable email moments

Perishable Moments: Fragile Opportunities on the Side of the Road

Aug. 3, 2015 / By Sparky

I’m a day from starting my holiday. My wife and I are heading to Norway to explore fjords, learn about Viking history, and soak in an abundance of high-latitude sunlight. At the same time, my experience over the past few days of packing for my trip has made me recognize just how many perishable moments exist in the space of 24 hours.

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Mass Email vs. Transactional Email

Feb. 19, 2015 / By Mike Hillyer

You’re developing a new web service or mobile app, and you need a way to reach out to new users when they sign up, and then keep notifying and engaging users over time. “I need some kind of mass email capability,” you might be thinking. And you’re right – to an extent. In the email world, mass email or bulk email refers to a very specific set

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How developer-oriented email drives customer success

Feb. 19, 2015 / By Benjamin Dean

There are several transactional email services available for developers to use in their web and mobile applications. SparkPost is the newest email SaaS available for developers. When asked, I have described SparkPost as "the most developer-oriented transactional and commercial email cloud service available. It is built using best-practices with a clear focus on helping developers easily send email from within their web and mobile applications."

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