17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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Anatomy of a Great Email Template

A great email template is the skeleton that gives you the structure you need to focus on what matters. Here are the must-haves for any email template.

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Get on Board! (Onboarding Series, Part 1)

While there’s no magic bullet to solving the onboarding challenge, the onboarding email is a fundamental piece of a product team’s toolkit. Today, the most successful onboarding emails are designed ...

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Perishable Moments: Fragile Opportunities on the Side of the Road

I’m a day from starting my holiday. My wife and I are heading to Norway to explore fjords, learn about Viking history, and soak in an abundance of high-latitude sunlight. At the same time, my experience ...

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The Anatomy of Good Transactional Email

There are numerous ways to take something as droll as a transactional email, such as a shipping or order confirmation, and spruce it up.

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What is Transactional Email?

For developers building out a new web service or app, transactional email is usually seen as a simple means to end: I need a way to trigger a billing notification or confirm a password reset. But transactional ...

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Mass Email vs. Transactional Email

You’re developing a new web service or mobile app, and you need a way to reach out to new users when they sign up, and then keep notifying and engaging users over time. “I need some kind of mass email ...

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How developer-oriented email drives customer success

There are several transactional email services available for developers to use in their web and mobile applications. SparkPost is the newest email SaaS available for developers. When asked, I have described ...

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