Aug. 9, 2017 by J. Goldstein

Our Top 5 Email Template Hacks

From creating standards that can apply to many templates to design hints on validating your data, here are our top 5 email template hacks.

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Jun. 27, 2016 by Sparky

17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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May. 16, 2016 by Sparky

Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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May. 11, 2016 by B. Sleeper

Anatomy of a Great Email Template

A great email template is the skeleton that gives you the structure you need to focus on what matters. Here are the must-haves for any email template.

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Nov. 4, 2015 by B. Sleeper

Get on Board! (Onboarding Series, Part 1)

While there’s no magic bullet to solving the onboarding challenge, the onboarding email is a fundamental piece of a product team’s toolkit. Today, the most successful onboarding emails are designed ...

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Aug. 3, 2015 by Sparky

Perishable Moments: Fragile Opportunities on the Side of the Road

I’m a day from starting my holiday. My wife and I are heading to Norway to explore fjords, learn about Viking history, and soak in an abundance of high-latitude sunlight. At the same time, my experience ...

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May. 28, 2015 by Sparky

The Anatomy of Good Transactional Email

There are numerous ways to take something as droll as a transactional email, such as a shipping or order confirmation, and spruce it up.

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Mar. 5, 2015 by J. Pinson

What is Transactional Email?

For developers building out a new web service or app, transactional email is usually seen as a simple means to end: I need a way to trigger a billing notification or confirm a password reset. But transactional ...

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Feb. 19, 2015 by M. Hillyer

Mass Email vs. Transactional Email

You’re developing a new web service or mobile app, and you need a way to reach out to new users when they sign up, and then keep notifying and engaging users over time. “I need some kind of mass email ...

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