By the Numbers: Transactional Email Benchmark Report

SparkPost’s new industry-benchmark report has the data-driven findings and best practices that define the state of transactional email today.

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5 Rules of Great Email Notifications

When it comes to email notifications, we’ve seen the good, the bad, and the ugly. Here are five rules to ensure your product’s emails are effective.

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5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

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5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

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The 5 People You Need on Your Product Email Dream Team

Notifications and other product emails are essential part of SaaS products. Here are the 5 all-stars you need on your product email team to make them work.

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Our Top 5 Email Template Hacks

From creating standards that can apply to many templates to design hints on validating your data, here are our top 5 email template hacks.

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17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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Commercial Emails vs. Transactional Emails [Infographic]

This infographic highlights the key differences between commercial and transactional emails, gives examples of each, and provides best practices for optimal inbox placement.

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Anatomy of a Great Email Template

A great email template is the skeleton that gives you the structure you need to focus on what matters. Here are the must-haves for any email template.

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