Transactional Email Archives

Aug. 10, 2018 by J. Sorensen

The Bayesian Logic in SparkPost’s A/B Testing API

Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.

Jul. 25, 2018 by I. Doliov

New Feature: A/B Testing API for Transactional Email and Notifications

Transactional email has unique testing requirements. SparkPost’s A/B Testing API is optimized for testing real-time use cases like app notifications.

Apr. 27, 2018 by J. Pendleton

What is Transactional Email?

An overview of transactional emails, who should be sending them, best practices and some tips for increasing overall engagement and the customer experience.

Mar. 21, 2018 by B. Sleeper

By the Numbers: Transactional Email Benchmark Report

SparkPost’s new industry-benchmark report has the data-driven findings and best practices that define the state of transactional email today.

Feb. 23, 2018 by B. Sleeper

5 Rules of Great Email Notifications

When it comes to email notifications, we’ve seen the good, the bad, and the ugly. Here are five rules to ensure your product’s emails are effective.

Jan. 19, 2018 by B. Sleeper

5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

Nov. 20, 2017 by B. Sleeper

5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

Nov. 8, 2017 by B. Sleeper

The 5 People You Need on Your Product Email Dream Team

Notifications and other product emails are essential part of SaaS products. Here are the 5 all-stars you need on your product email team to make them work.

Aug. 9, 2017 by J. Goldstein

Our Top 5 Email Template Hacks

From creating standards that can apply to many templates to design hints on validating your data, here are our top 5 email template hacks.

Transactional Email