An Email Performance Primer for Financial Services Companies

If your financial services company depends on email to attract, up-sell, service, and retain customers, here are some things you should definitely know.

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3 Types of Automated Notifications to Avoid

Our guide will teach you about which types of automated notifications to avoid in order to keep your customers happy and engaged.

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The Bayesian Logic in SparkPost’s A/B Testing API

Our new API feature for A/B testing transactional emails uses a statistical algorithm, Bayesian Logic, for picking the winning variant of the message.

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New Feature: A/B Testing API for Transactional Email and Notifications

Transactional email has unique testing requirements. SparkPost’s A/B Testing API is optimized for testing real-time use cases like app notifications.

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What is Transactional Email?

An overview of transactional emails, who should be sending them, best practices and some tips for increasing overall engagement and the customer experience.

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By the Numbers: Transactional Email Benchmark Report

SparkPost’s new industry-benchmark report has the data-driven findings and best practices that define the state of transactional email today.

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5 Rules of Great Email Notifications

When it comes to email notifications, we’ve seen the good, the bad, and the ugly. Here are five rules to ensure your product’s emails are effective.

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5 Tips For Writing Email Notification Subject Lines That Stand Out

Check out our five tips on how to write effective subject lines that will help drive user activity and engagement with your app.

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5 Tips for Driving Transactional Email Engagement

Don’t send your users boring, utilitarian messages. When done right, email notifications are great for driving transactional email engagement. Here’s how.

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