Driving User Engagement, One Click at a Time

Jun. 5, 2017 / By Tracy Sestili

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success

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Happy Holidays from SparkPost

Dec. 25, 2015 / By Sparky

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need to know in CASL round two, and how to make every digital touch point count.

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Are They Listening? Tips on Email Segmentation Via Webhooks

May. 6, 2015 / By Irina Doliov

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate for a 55 year old man in New York. While making content relevant to your audience is absolutely critical to long term marketing success, that’s not the type of segmentation I’m talking about here.

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