Customer Success Manager, Sarah Parrino, zeroes in on 3 key tips to keep your audience engaged and your emails out of the spam folder.
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Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.
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It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.
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Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.
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Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.
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With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.
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If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success
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Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?
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Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.
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