Segmentation

5 Easy Ways to Enhance Your Customer Segmentation Strategy

Jun. 21, 2017 / By Sparky

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

Driving User Engagement, One Click at a Time

Jun. 5, 2017 / By Tracy Sestili

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success

Email Marketing Rookie Kid Missing Steering Wheel

17 Reasons You’re an Email Marketing Rookie

Jun. 27, 2016 / By Sparky

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

Stale Email is Like Stale Bread: Repurposing Your Email Programs

Mar. 28, 2016 / By Desiree Hamaoui

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

Three Things I Learned about Personalization 2.0

Jan. 11, 2016 / By Steven Slasten

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

Happy Holidays from SparkPost

Dec. 25, 2015 / By Sparky

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need to know in CASL round two, and how to make every digital touch point count.

Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

Dec. 7, 2015 / By Brent Sleeper

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives the entire lifecycle of customer engagement.

SparkPost Adds Behavioral Targeting with Lytics

Sep. 11, 2015 / By Michael Brondello

Your relationship with the customer doesn’t begin at sign-up, it starts with their first engagement. Learn how to optimize behavioral targeting with Lytics and SparkPost.

Are They Listening? Tips on Email Segmentation Via Webhooks

May. 6, 2015 / By Irina Doliov

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate for a 55 year old man in New York. While making content relevant to your audience is absolutely critical to long term marketing success, that’s not the type of segmentation I’m talking about here.

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