17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

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Getting Started with SparkPost

Six months in and WOW I am learning a lot. Who knew email had so much going on behind the scenes? Coming from a world outside of email, there is a large transition, but surprisingly not too difficult to ...

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SparkPost Adds Behavioral Targeting with Lytics

Your relationship with the customer doesn’t begin at sign-up, it starts with their first engagement. Learn how to optimize behavioral targeting with Lytics and SparkPost.

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Are They Listening? Tips on Email Segmentation Via Webhooks

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate ...

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List Pruning: How to Nurture Your Email Sender Reputation

For developers sending email from their web and mobile applications, inbox placement is directly related to the quality of sending reputation. Curating your email lists on a regular basis is an essential ...

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