Back to School Shopping: Tips for Successful Email Campaigns
Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.
Read more
5 Unique Labor Day Email Marketing Techniques to Stand Out
It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.
Read more
Preparing For Launch: The Ultimate Email Campaign Checklist
Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.
Read more
10 Unique Strategies to Build your Email Lists
Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.
Read more
5 Easy Ways to Enhance Your Customer Segmentation Strategy
With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.
Read more
Driving User Engagement, One Click at a Time
If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success
Read more
17 Reasons You’re an Email Marketing Rookie
Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?
Read more
Stale Email is Like Stale Bread: Repurposing Your Email Programs
Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.
Read more
Three Things I Learned about Personalization 2.0
Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.
Read more
