[Video] Personalization at Scale

Feb. 19, 2020 / By Erica Weiss

Discover what email experts from CareerBuilder, ActionIQ, Gamalon, and Brightwave discussed during the "Personalization at Scale" panel at OptIn'19.

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Experiments in Email

[Video] Experiments in Email

Jan. 3, 2020 / By Erica Weiss

Interested in hearing all of the amazing insights our OptIn'19 panelists had to offer? Watch the instant replay of the Experiments in Email panel today!

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Start Sending Mass Email

How to Start Sending Mass Email

Jul. 5, 2019 / By Sparky

Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!

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Driving User Engagement, One Click at a Time

Jun. 5, 2017 / By Tracy Sestili

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success

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Are They Listening? Tips on Email Segmentation Via Webhooks

May. 6, 2015 / By Irina Doliov

We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate for a 55 year old man in New York. While making content relevant to your audience is absolutely critical to long term marketing success, that’s not the type of segmentation I’m talking about here.

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List Pruning: How to Nurture Your Email Sender Reputation

Apr. 17, 2015 / By Benjamin Dean

For developers sending email from their web and mobile applications, inbox placement is directly related to the quality of sending reputation. Curating your email lists on a regular basis is an essential key to maintaining a quality sender reputation. What happens if you neglect your subscriber and customer lists?

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