Manager of Research Analytics, John Landsman, analyzes the email activity and performance of Trump and Biden's campaigns leading up to election day.
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Head of Marketing, Tracy Sestili, share email newsletter best practices and announces our brand new newsletter: The Post!
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Manager of Research Analytics, John Landsman, provides comprehensive analysis of COVID-19 email activity over the past few weeks.
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VP of Customer Success, Laura Rose, shares best practices companies should follow for email communication during a crisis.
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Discover what email experts from CareerBuilder, ActionIQ, Gamalon, and Brightwave discussed during the "Personalization at Scale" panel at OptIn'19.
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Interested in hearing all of the amazing insights our OptIn'19 panelists had to offer? Watch the instant replay of the Experiments in Email panel today!
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Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.
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Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!
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Customer Success Manager, Sarah Parrino, zeroes in on 3 key tips to keep your audience engaged and your emails out of the spam folder.
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Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.
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It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.
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Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.
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Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.
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With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.
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If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success
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Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?
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Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.
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Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.
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A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives the entire lifecycle of customer engagement.
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Your relationship with the customer doesn’t begin at sign-up, it starts with their first engagement. Learn how to optimize behavioral targeting with Lytics and SparkPost.
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We typically think of segmentation as a function of marketing. Marketers are the ones worried that one email’s content is relevant to a 25 year old woman in San Francisco while another is more appropriate for a 55 year old man in New York. While making content relevant to your audience is absolutely critical to long term marketing success, that’s not the type of segmentation I’m talking about here.
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For developers sending email from their web and mobile applications, inbox placement is directly related to the quality of sending reputation. Curating your email lists on a regular basis is an essential key to maintaining a quality sender reputation. What happens if you neglect your subscriber and customer lists?
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