school shopping
Sep. 19, 2018 By Gregory Lee

Back to School Shopping: Tips for Successful Email Campaigns

Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.

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bbq labor day email marketing techniques 360x274
Aug. 28, 2017 By Jennifer Lacey

5 Unique Labor Day Email Marketing Techniques to Stand Out

It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.

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pink background press send email campaign checklist
Aug. 23, 2017 By Holly McQuillan

Preparing For Launch: The Ultimate Email Campaign Checklist

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

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green building blocks email list
Jul. 12, 2017 By Sparky

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

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Jun. 21, 2017 By Sparky

5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

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Jun. 5, 2017 By Tracy Sestili

Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success

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Email Marketing Rookie Kid Missing Steering Wheel
Jun. 27, 2016 By Sparky

17 Reasons You’re an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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email programs stale bread
Mar. 28, 2016 By Desiree Hamaoui

Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Jan. 11, 2016 By Steven Slasten

Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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