5 Easy Ways to Enhance Your Customer Segmentation Strategy
With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.
read moreDriving User Engagement, One Click at a Time
If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...
read more17 Reasons You're an Email Marketing Rookie
Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?
read moreStale Email is Like Stale Bread: Repurposing Your Email Programs
Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.
read moreThree Things I Learned about Personalization 2.0
Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.
read moreHappy Holidays from SparkPost
Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...
read moreGetting to a Segment of One (Data-Driven Marketing Series, Part 1)
A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...
read moreGetting Started with SparkPost
Six months in and WOW I am learning a lot. Who knew email had so much going on behind the scenes? Coming from a world outside of email, there is a large transition, but surprisingly not too difficult to ...
read moreSparkPost Adds Behavioral Targeting with Lytics
Your relationship with the customer doesn’t begin at sign-up, it starts with their first engagement. Learn how to optimize behavioral targeting with Lytics and SparkPost.
read more