segment subscriber data
Aug. 28, 2019 By Sparky

How to Segment Your Subscriber Data to Improve Email Deliverability

Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.

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Gen Z Customers
Jul. 10, 2019 By Jennifer Lacey

Building an Email Strategy to Connect with your Gen Z Customers

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

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Start Sending Mass Email
Jul. 5, 2019 By Sparky

How to Start Sending Mass Email

Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!

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school shopping
Sep. 19, 2018 By Gregory Lee

Back to School Shopping: Tips for Successful Email Campaigns

Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.

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bbq labor day email marketing techniques 360x274
Aug. 28, 2017 By Jennifer Lacey

5 Unique Labor Day Email Marketing Techniques to Stand Out

It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.

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pink background press send email campaign checklist
Aug. 23, 2017 By Holly McQuillan

Preparing For Launch: The Ultimate Email Campaign Checklist

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

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green building blocks email list
Jul. 12, 2017 By Sparky

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

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customer segmentation strategies 360x274-01
Jun. 21, 2017 By Sparky

5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

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Jun. 5, 2017 By Tracy Sestili

Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success

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