Segmentation Archives

Why Your Newsletter Needs a Facelift

Apr. 1, 2020 / By Tracy Sestili

Head of Marketing, Tracy Sestili, share email newsletter best practices and announces our brand new newsletter: The Post!

Benchmark Assessment: COVID-19 Email Activity and Engagement

Mar. 18, 2020 / By John Landsman

Manager of Research Analytics, John Landsman, provides comprehensive analysis of COVID-19 email activity over the past few weeks.

Best Practices for Email Communication During a Crisis

Mar. 16, 2020 / By Laura Rose

VP of Customer Success, Laura Rose, shares best practices companies should follow for email communication during a crisis.

[Video] Personalization at Scale

Feb. 19, 2020 / By Erica Weiss

Discover what email experts from CareerBuilder, ActionIQ, Gamalon, and Brightwave discussed during the "Personalization at Scale" panel at OptIn'19.

[Video] Experiments in Email

Jan. 3, 2020 / By Erica Weiss

Interested in hearing all of the amazing insights our OptIn'19 panelists had to offer? Watch the instant replay of the Experiments in Email panel today!

How to Segment Your Subscriber Data to Improve Email Deliverability

Aug. 28, 2019 / By Sparky

Brand Designer at Hive.co, Cynthia Dam, gives tips on how to segment subscriber data to improve deliverability and increase engagement.

Building an Email Strategy to Connect with your Gen Z Customers

Jul. 10, 2019 / By Jennifer Lacey

Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.

How to Start Sending Mass Email

Jul. 5, 2019 / By Sparky

Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!

Improve Your Engagement, Improve Your Deliverability: 3 Strategies for Inbox Success

Mar. 6, 2019 / By Sarah Parrino

Customer Success Manager, Sarah Parrino, zeroes in on 3 key tips to keep your audience engaged and your emails out of the spam folder.

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Segmentation