Segmentation Archives

Jul. 12, 2017 by Sparky

10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

Jun. 21, 2017 by Sparky

5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

Jun. 5, 2017 by T. Sestili

Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

Jun. 27, 2016 by Sparky

17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

Mar. 28, 2016 by D. Hamaoui

Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

Jan. 11, 2016 by S. Slasten

Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

Dec. 25, 2015 by Sparky

Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

Dec. 7, 2015 by B. Sleeper

Getting to a Segment of One (Data-Driven Marketing Series, Part 1)

A panel of savvy email marketers from Etsy, Zillow and CareerBuilder discuss how they use big data, transactional and triggered email, and SparkPost to reimagine how data-driven marketing email drives ...

Oct. 23, 2015 by N. Frazier

Getting Started with SparkPost

Six months in and WOW I am learning a lot. Who knew email had so much going on behind the scenes? Coming from a world outside of email, there is a large transition, but surprisingly not too difficult to ...

Segmentation