Building an Email Strategy to Connect with your Gen Z Customers
Senior Manager of Digital and Content Strategy, Jen Lacey, explains how to create an email program that will really resonate with Gen Z customers.
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How to Start Sending Mass Email
Getting started with SparkPost is super easy. Check out these step-by-step instructions on how to start sending mass email in minutes!
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Back to School Shopping: Tips for Successful Email Campaigns
Learn how to increase the effectiveness and responsiveness of back-to-school shopping email campaigns by segmenting your audience.
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5 Unique Labor Day Email Marketing Techniques to Stand Out
It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.
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Preparing For Launch: The Ultimate Email Campaign Checklist
Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.
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10 Unique Strategies to Build your Email Lists
Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.
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5 Easy Ways to Enhance Your Customer Segmentation Strategy
With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.
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Driving User Engagement, One Click at a Time
If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ when talking about email. An email that’s delivered simply means an accepted transmission by the ISP has occurred. However, when measuring true email deliverability, we’re talking about measuring the success
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17 Reasons You’re an Email Marketing Rookie
Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?
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