5 Unique Labor Day Email Marketing Techniques to Stand Out

It's never too late to put together an email campaign. Use these last minute tips to perfect your labor day marketing campaign.

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Preparing For Launch: The Ultimate Email Campaign Checklist

Our ultimate email campaign checklist takes the guesswork and anxiety out of launching large or small scale email campaigns.

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10 Unique Strategies to Build your Email Lists

Email lists are a craft in themselves. From discounts, contests to just simple emails, here are the top tips to building email lists the right way.

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5 Easy Ways to Enhance Your Customer Segmentation Strategy

With hundreds of ways to segment email lists and personalize campaigns, these 5 methods of customer segmentation are an easy place to start.

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Driving User Engagement, One Click at a Time

If it’s one thing I’ve learned in the past two years by working at SparkPost, it’s that there’s a clear difference between ‘delivered’ and ‘deliverability’ ...

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17 Reasons You're an Email Marketing Rookie

Our Letterman-style list of the top mistakes that an email marketing rookie can make. How does your email strategy stack up?

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Three Things I Learned about Personalization 2.0

Here are three take-aways I learned about Personalization 2.0 in our webinar with Forrester Research and SparkPost.

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Happy Holidays from SparkPost

Happy Holidays! If you're up to your ears in eggnog, football or family, then kick back with your favorite beverage and take a break and learn how to personalize the customer experience, what you need ...

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