Tricks to Consolidate Your Retail Email Template Library

Learn how one SparkPost email template can support any combination of rows and columns for any retail email template and beyond.

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Time Sensitive Email and the Marketer Who Cried Wolf

Time sensitive email can be a powerful tool for marketers. Here’s how to use limited-time offers without making customers think you’re crying wolf.

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The eCommerce Tipping Point: Converting Consumers via Email

Brick and mortar businesses are staying closed on Thanksgiving, but online retail never closes. Yet, there are barriers to purchase. Find out what they are and how to combat them and convert consumers ...

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How The Top 500 Internet Retailers Collect Email Sign-ups (2016)

An analysis of how top internet retailers promote their programs, leverage mobile optimization, and capture personal data to collect email sign-ups.

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7 Highly Effective Triggered Emails For Retailers

Triggered emails are an essential component of every successful email marketer’s retail digital strategy. In addition to the ‘welcome email’, here are seven others that are sure to turn emails into ...

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5 Retail Marketing Statistics You Need to Know

According to a recent study on retail marketing statistics (2016), here are 5 trends in online retail about mobile and social you need to know.

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Selling More With Email To The Connected Consumer

Whether you're a brick and mortar or digital retailer, retail marketing has evolved and so has email. Find out how to deliver what the connected consumer wants when they're looking for it.

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Stale Email is Like Stale Bread: Repurposing Your Email Programs

Tips from our Director of Demand Generation on how to refresh your email programs and nurture campaigns, without completely starting over from scratch.

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Personalization in Retail Marketing

Product Manager Irina Doliov attended eTail West, and shares her tips on incorporating personalization into your retail marketing strategy.

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