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The Silence of Opting Out

Dec. 11, 2012 / By Angela Cheong

A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?

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6 Email Predictions For The New Year

Dec. 7, 2012 / By Angela Cheong

End of the week and wasn’t it a long time coming? Time to kick back and wind down before the weekend. And we have the perfect way to do it with news to keep you entertained and in the know about what’s trending in the email world.

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The Internet’s Growing Mobile Faster Than You Thought

Dec. 5, 2012 / By John Pinson

Mary Meeker of Kleiner Perkins unveiled her annual compendium of Internet trends and statistics last night, and it’s been getting a lot of attention – deservedly so – in the media and on Twitter throughout the past couple of days.

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The Price of Permissions

Nov. 19, 2012 / By Angela Cheong

Permission marketing? We’ve all heard of it. This is the story of what happens when businesses decide it’s okay to bend those rules. It’s also a warning that businesses are still liable for laws their third party vendor breaks. A national pizza chain is being sued for 250 million for sending out more than 500,000 text messages to customers who did not opt into the service.

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Retain Your Customers This Holiday Season

Nov. 8, 2012 / By Angela Cheong

As the holiday season rolls around, retailers are scrambling to get their marketing act together and roll out the red carpet online to welcome season shoppers. - See more at: http://www.messagesystems.com/blog/retain-holiday-customers/#sthash.gx6L3NYX.dpuf

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Blurring Lines Between CRM & MSPs

Apr. 17, 2012 / By George Schlossnagle

The lines between what constitutes a CRM solution and what constitutes a marketing service provider (MSP) get blurrier all the time.

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