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Notes from OMS – Named Account Marketing

Feb. 8, 2012 / By John Pinson

I’m in San Diego this week with Barbara Burlington, our Director of Marketing Communications, for the Online Marketing Summit. Yesterday was the first full day of the conference, and I was impressed with the number of high quality sessions going on.

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Mobile Payments are Heating Up

Dec. 12, 2011 / By David Weiss

No, credit cards aren’t going away any time soon, but consumers are finding it easier and easier to make credit card payments just using their phone. In May we first started hearing about Google Wallet, and I was a little surprised to learn that as of earlier this week one out of every four Starbucks card transactions was made using a mobile phone.

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A Fun Glimpse into the Future of Digital Messaging

Dec. 5, 2011 / By David Weiss

I just came across one of Microsoft’s many visions of the future. Notice how much of this vision depends on reliable, transactional messaging that can bridge protocols, devices and networks, to zip from virtually anywhere to virtually anywhere, any time.

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Getting Customer Service Just Right With SMS

Nov. 17, 2011 / By Bruce Nowjack

I’d argue that SMS has become the best communication channel for customer support interactions. With SMS text you can engage in conversation, but communicate at the pace you want. It can be done in spare moments and doesn’t require continuous attention – unlike a phone conversation where you can’t drop off for 30 seconds or a minute.

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Amazon Sees the Light on Multi-Channel

Nov. 7, 2011 / By Dave Lewis

It’s great to see Amazon finally coming around and seeing the light on multi-channel, though it very much appears that SNS is more of a bolt-on to the existing email service than a fully integrated messaging capability.

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Product Update: Message Central 3.5

Sep. 29, 2011 / By Irina Doliov

There’s some neat new functionality, and performance enhancements for sending, reporting and logging.

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Community News: A Burgeoning Community

Sep. 1, 2011 / By John Pinson

In our last newsletter, CEO George Schlossnagle explained that the company has begun to devote more attention to outreach and fostering a sense of community among our clients and partners. With more than 100 employees spread across three US and four international offices and clients on four continents from multiple vertical markets, keeping everyone on the same page is a bit more challenging. But the rewards of tapping into this diverse and growing knowledge base are greater than ever before too.

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Executive Update: Measuring Levels of Engagement

Sep. 1, 2011 / By Dave Lewis

Spend any amount of time with direct marketers and you're likely to hear talk of list size. Most marketers will agree that engaged list size is a far more relevant measure than total list size.

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Recommended Reading: News On Smartphone Adoption from the Pew Internet & American Life Project

Aug. 18, 2011 / By John Pinson

We’ll be publishing a report in the next week or so based on original research we conducted along with our public relations firm, Atomic PR.

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