Email News: Fresh Not Stale

Feb. 5, 2013 / By John Pinson

We're kicking off a new feature on the blog: a "news of note" compendium of recent articles from around the Web on transactional messaging.

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Email Marketing – Factors that influence open rate

Dec. 21, 2012 / By Angela Cheong

It’s the weekend before Christmas, and we hope you’re just as excited as we are! Big news this week with Instagram’s change to their terms of service and resultant uproar in the online sphere. Clearly, corporations need to be mindful of how protective people are of personal privacy as that continues to be an emotional trigger point for online users.

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Case Study: Tobi

Good Morning Email Deals

Dec. 14, 2012 / By Angela Cheong

11 days to Christmas and plenty of news in the email world this week. First up… Good Morning Email Deals! What’s the first thing you do in the morning?

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The Silence of Opting Out

Dec. 11, 2012 / By Angela Cheong

A number of marketers looking to provide more value to their customers through cross-channel communications have unexpectedly fallen onto the wrong side of the law. The punishment?

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