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Email vs Social… The Battle That Never Was

Jul. 18, 2013 / By Angela Cheong

When social media and email marketing are integrated into a seamless campaign, they drive results, engagement and ROI that far outweighs the benefits of using each channel in silos.

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Email Marketing For Small Businesses

Jul. 12, 2013 / By Angela Cheong

How would you go about launching email marketing for small businesses? Often, launching email marketing best practices all at one go may be overwhelming.

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The View From MozCon is Multi-Channel

Jul. 10, 2013 / By Barbara Burlington

This week I’ve been lucky enough to be attending MozCon, the advanced SEO and inbound marketing conference. While I expected to learn a lot about website optimization, I was struck by something else that I “knew”, but hadn’t really grasped the magnitude of: the whole world is suddenly multi-channel.

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Weekly Email Marketing News Digest: Email’s Image Issues

Jun. 28, 2013 / By Angela Cheong

How many of you eagerly check your email every 5 minutes waiting for the promotional emails of brands to reach your inbox. Show of hands. Anyone? How often do you say, "WOW, fantastic email generic brand ABC! I can't wait to see more from you!"

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Are consumers now numb to email personalization?

Jun. 13, 2013 / By Angela Cheong

Does the future still lie in behaviour-triggered automated emails then? We've curated posts on both sides of the debate in this week's issue of the email marketing digest for your consideration.

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Email Wins Hands Down

May. 30, 2013 / By Angela Cheong

Numerous studies have cited the important role email plays in driving conversions, and Monetate’s Ecommerce report is the latest piece in the trail of evidence.

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